1. Social Media Trends for 2015 #MM4EXPO 2. If you have any
questions, please speak up or tweet to us: @MillenniumMKTG #MM4EXPO
#MM4EXPO 3. The Need For Social Media #MM4EXPO In 2015, investment
in social media is a necessity, not a luxury. Selling through
social channels is now the norm. 4. Reach New Customers 27% of
total U.S. internet time is spent on social networking sites 72% of
all internet users are now active on social media Companies that
generate more than 1,000 Facebook Likes also receive nearly 1,400
website visits a day #MM4EXPO Statistics from Google search 5.
Build Relationships #MM4EXPO 94% increase in CTR when consumers
were exposed to both search and social media influenced by a brand
80% of US social network users prefer to connect to brands through
Facebook A call-to-action pin description sees an 80% increase in
engagement 47% of Americans say Facebook has the greatest impact on
purchase behavior Statistics from Google search 6. Consumers Use
Social Media To: Learn about a company and explore its products and
services Discover upcoming company events, promotions, specials,
and news Communicate by writing reviews, sharing positive
experiences or frustrations, and submitting requests or suggestions
How Do You Help Them Do This? - Provide complete company
information on each account - Post consistently with relevant and
timely information - Listen to the customer, join the conversation,
and direct the narrative #MM4EXPO Coca-Colas Facebook page. 7.
Social Media Trends for 2015 Real-Time Marketing Social Listening
Humanize Your Brand Targeting with Paid Advertising Content
Marketing #MM4EXPO Google image 8. Real-Time Marketing #MM4EXPO
Participate in relevant trending conversations Interact with
followers/consumers in a timely manner Anticipate the social pulse
9. Real-Time Marketing PARTICIPATE #MM4EXPO 10. Real-Time Marketing
PARTICIPATE Google image Google image Google image 11. Real-Time
Marketing INTERACT #MM4EXPO 12. Real-Time Marketing INTERACT
Positive Company twitter feeds 13. Real-Time Marketing INTERACT
Negative Company Facebook & twitter feeds 14. Real-Time
Marketing Acknowledge Quickly Apologize Sincerely Take it Offline
Move conversation offline, do not delete post Handle Negative
Engagement #MM4EXPO 15. Real-Time Marketing ANTICIPATE #MM4EXPO 16.
Real-Time Marketing ANTICIPATE Analyze upcoming company news,
actions or changes for possible hurdles Plan how to share the news
or information carefully and delicately Prepare a response in
advance for negative feedback Monitor all incoming feedback even if
it isnt said directly to you and interact with both positive and
negative responses 17. Social Listening Identifies the voice of
your audience Closes gap between your company and your consumer
Provides insight into customers opinions and experiences Encourages
positive engagement and brand management #MM4EXPO Google image 18.
Humanize Your Brand Social selling is about building community,
attracting leads, and providing valuable content...NOT about
pushing a product or message. Brands that continue to use social
media to PUSH rather than to ATTRACT will find themselves wasting a
ton of time and money, and alienating their fans and followers.
#MM4EXPO Relationships > Sales 19. Differentiates brand from
social chatter Drives brand recognition Creates personal connection
with brand Motivates brand loyalty Humanize Your Brand #MM4EXPO
Relationships > Sales 20. 1. Show a sense of humor 2. Use
everyday language 3. Engage in conversation 4. Acknowledge mistakes
5. Sign posts Humanize Your Brand How to Build A Brand Personality
#MM4EXPO 6. Provide solutions 7. Surprise customers 8. Develop a
unique voice Google images 21. Targeting with Paid Advertising
Target consumers by specific locations, age groups, income levels,
interests, behaviors and more Reach brand new consumers or those
who have visited your website but arent following your brand on
social Share valuable content with larger yet more specific
audience #MM4EXPO Google image 22. Content Marketing #MM4EXPO
Content marketing is a strategic marketing approach focused on
creating and distributing valuable, relevant, and consistent
content to attract and retain a clearly-defined audience and,
ultimately, to drive profitable customer action. 23. Content
Marketing Create quality, relevant, & shareable content that is
instrumental in gaining traffic and awareness Curate valuable
content with the intention of modifying current consumer behavior
without selling Repurpose content to populate social networks and
drive engagement Deliver information that makes your buyer more
intelligent Educate your consumers by staying on top of topics
& trends relevant to your industry #MM4EXPO Google image 24.
Content Marketing Provide solutions to consumer problems Identify
customers pain points Address them and offer helpful tips #MM4EXPO
Creating Useful Content 25. Content Marketing Inform your consumers
Update your loyal customers on company news & industry trends
Share product information, how-tos & unique uses Creating
Useful Content #MM4EXPO 26. Content Marketing Build a relationship
with consumers Provide industry relevant content that interests
your customers Feature employees & employee written content to
help humanize the brand #MM4EXPO Creating Useful Content Google
image 27. Content Marketing Design posts to highlight each
platforms attributes #s, links, images, etc. Evaluate posts content
for its value per platform Platform-Conscious Content #MM4EXPO
Google image 28. Content Marketing Platform-Conscious Content
#MM4EXPO Disney social accounts 29. Content Marketing
Platform-Conscious Content #MM4EXPO 30. Content Marketing The
essence of this content strategy is the belief that if we, as
businesses, deliver consistent, ongoing valuable information to
buyers, they ultimately reward us with their business and loyalty.
And they do. #MM4EXPO 31. What Millennium Can Do For You Consult on
social presence Audit current accounts Provide recommendations
Create new accounts Manage existing accounts Develop content
Schedule posts Monitor engagement #MM4EXPO 32. Contact Us: Bobbie
Watson, Digital Marketing Specialist Lindsay Beckmeyer, Social
Media & Content Marketing Specialist [email protected]
301.725.8000 Find us on Social Media!
https://www.facebook.com/MillenniumMarketing
https://plus.google.com/+Mm4solutions/posts
http://www.linkedin.com/company/millennium-marketing-solutions
https://twitter.com/MillenniumMKTG #MM4EXPO
