Moms Gaming.
Gamifying Moms
How today’s mom is social, gaming, and more active then ever
A compilation of lessons learned from the Corporate Social Media
Summit NYC 2012
Moms in Social
27.9m on Facebook
9.3m on Blogger
5.4m on Twitter
4.1m on Wordpress
3.1m on Tumblr
Top 5 Social Networks and Blogs among Moms*
*As of March of 2012
Source: Nielsen
Moms in Social
61% more likely to visit Pinterest then avg American
38% more likely to follow a brand online
27% more likely to visit Blogger than the avg American
Moms in Social
3 out of 4 American Moms visited Facebook during March 2012
50% of all moms actively participating in social media access
platform via mobile devices.
In comparison of females overall, and 37% of the overall
population.
1 in 3 moms are bloggers
52% of bloggers are parents with kids under 18 years old in
their household
Incentives: rewards, currency, produces, discounts, points,
coupons, deals
Competition: peer recognition, validation, status, fame, social
connection, admiration, prominence
Impact: greener purchases, resources conservation, increased
recycling, change behavior.
Tactics for Engagement
“Millennial moms want to be smarter, feel engaged, connect with
their kids, and learn something along the way. It should be a
productive break, not just something to do because they have
time.”
Samantha Skey, CRO, RecycleBank
Source
http://goo.gl/3fwMB
