Accelerate Your Digital Marketing Strategy in 2015

Accelerate Your Digital Marketing Strategy in 2015

January 21, 2015

Presented by: Julio Viskovich VP of Marketing rFactr Chris Raulf Founder & Digital Marketing Expert Boulder SEO Marketing

www.rfactr.com | www.boulderseomarke3ng.com

Agenda •  Introduc*on to the Five Pillars of Search Engine

Op*miza*on (SEO) –  Why Social Media is Important for SEO

•  Social Media Isn’t Something You Should Take Lightly

•  A Carefully Planned Strategy and Tac*cal Approach is Needed to Avoid Disasters and Achieve Success –  How to plan an effec*ve social media strategy –  How to minimize risk with a social media policy and triage process

–  How to effec*vely empower your team to use social media

•  Trends •  Q&A


Disclaimer!


Quick Poll



How Did You Hear About This Webinar? 96 Registrants as of 8 am PST today:

•  Email: 45 •  From someone else: 10 •  Online search: 7 •  Press release: 1 •  Other: 3 •  Social media: 30


What Digital Marke3ng Efforts Have Worked Well For You In 2014?

•  Marke*ng Automa*on: 1 •  Webinars: 1 •  Email Marke*ng: 11 •  Social Media (in general): 14 •  SEO: 7 •  LinkedIn (in general): 4 •  LinkedIn PPC: 1 •  Facebook (in general): 3 •  Facebook PPC: 9 •  Twi[er (in general): 2 •  Twi[er PPC: 5 •  PPC (in general): 5 •  Video (YouTube etc.): 4 •  Content Marke*ng: 8

A Goal Without A Plan Is Just A Wish.

Antoine de Saint-‐Exupery (French writer; 1900 -‐ 1944)


Google’s Algorithm

Check out the en3re infographic at: hZp://www.entrepreneur.com/ar3cle/226884


The 5 Pillars of SEO

1.  Technical Health of Website 2.  Website Func*onality 3.  On-‐Page Search Engine

Op*miza*on 4.  Off-‐Page Search Engine

Op*miza*on 5.  Social Media Marke*ng


Build Your SEO “FICO Credit Score”


Help Google Understand Who You Are and What You Are About


Pay-‐Per-‐Click: Google AdWords


Google Analy3cs: 2014 BoulderSEOMarke3ng.com


Campaign Based Content Marke3ng, SEO and Social Media Marke3ng


Case Study Scope of work: •  Quarterly online events

–  LinkedIn outbound lead gen strategy •  Weekly blog posts (op*mized for search) •  LinkedIn Long-‐form publishing •  Bi-‐monthly press release (op*mized for search) •  Daily LinkedIn status updates •  Daily LinkedIn, Facebook, Google+ company page

status updates •  Daily LinkedIn group pos*ngs •  Daily twee*ng


Results Of A Campaign Based Content Marke3ng, SEO And Social Media Marke3ng Campaign

•  150% increase in organic search traffic from Google Y-‐o-‐Y •  ~15-‐20% organic growth rate of social media followers per

month •  120-‐250 online event registrants •  30-‐40% new leads per event (LinkedIn lead gen campaign) •  4-‐5 new and op*mized pieces of content per campaign •  Press release strategy •  Increased brand recogni*on; industry thought leadership •  Gated content (online event recordings) generates 30-‐40 new

requests per month


Quick Poll Do you have a formal social media strategy in place?


Link to Julio’s Slides

Julio presented his por*on on Prezi; here’s the link to his slideshow: h[p://goo.gl/w6Psf8


Trends for 2015

•  Buyer-‐Persona Targeted Content •  Content Marke*ng •  Thought Leadership •  Execu*ve Buy-‐In •  Contextual Search •  PPC: Increase in cost-‐per-‐click •  Less is More: Choose Your Ba[les •  Exper*se: High Demand for Digital Marketers and Consultants

•  Clients are gemng more digital marke*ng savvy


Upcoming Events

Jan 29, 2015 from 11:00 am – 4:00 pm EST: Social Selling Summit Free! Register at: www.socialsellingevent.com ----------------------------------------------------------------------------------------------------------

Feb 26, 2015 from 10:30 am – 1:30 pm MST: SEO 201 Online Workshop – Power Boost Your Visibility on Google Register by Jan 31 & get 50% off the $129.00 registration fee with code: 121 Learn more and register at: www.boulderseomarketing.com


THANK YOU Connect with Chris: LinkedIn: h[p://www.linkedin.com/in/chrisraulf TwiZer: h[ps://twi[er.com/swisschris Google+: h[ps://plus.google.com/+ChrisRaulf

Connect with Boulder SEO Marketing: LinkedIn: h[p://www.linkedin.com/company/boulder-‐seo-‐marke*ng TwiZer: h[ps://twi[er.com/Marke*ngSEOWiz Facebook: h[ps://www.facebook.com/BoulderSEOMarke*ng Google+: h[ps://plus.google.com/+Boulderseomarke*ng Connect with Julio: LinkedIn: h[p://www.linkedin.com/in/socialselling TwiZer: h[ps://twi[er.com/juliovisko Google+: h[ps://plus.google.com/+JulioViskovichJR

Connect with rFactr: LinkedIn: h[p://www.linkedin.com/company/rFactr

TwiZer: h[ps://twi[er.com/rFactr
