#ANILKAPOORINSCROSS03rd- 05th Feb,2016

OBJECTIVEAmplify the brand associationCreate a brand recallCreate conversations on digital

CAMPAIGN SUMMARYIdea

Spot. Click. Tweet. And get a chance to meet Anil Kapoor!

Execution Two S-Cross cars, which had the ‘24’ logo on them drove through the streets of Delhi and covered areas like GK, Saket, CP, Lajpat Nagar, Mandi House, India Gate etc. Delhi participated in a thrilling contest in which Twitter influencers participated in great numbers. They captured the car’s photo on their smartphones and tweeted about it using the hashtag #AnilKapoorinScross sending it to @nexaexperience.

RESULTS#AnilKapoorInSCross

Campaign Summary Statistics

No. of tweets 8283

Total Impressions 90,343,650Total Reach 4,720,241Contributors 619

Overall, the tweets earned more than 450 RTs, 558 Likes, and 616 replies

EVENT HIGHLIGHTS

Thank you!