Building Your Author Platform: A Step by Step Guide

Four phases to publishing and marketing your book

Presented by Mary Walewski, Buy The Book MarketingWith Joyce Miller and Dan Miller, The Copyright Detectives

©2013

Class objectives:

•To introduce you to the 4 Phases of Building Your Author Platform.

•To show you the process through a case study, the launch of Joyce and Dan Miller’s book, Copyright Clearance for Creatives.

•To get you started on your own author platform!

Platform: A strategic online presence created by an author in order to communicate with his/her audience.

The checklist: How to create your platform

Phase 1

Phase 1: Preplanning and assessment

•Objectives & goals for your book•Your qualifications•Other products & services•Target audience•Competition•Book production/formats•Business plan•Tech assessment

Phase 2

Phase 2: Building your presence as you write your book

•Build your website & blog•Write your book•Write your marketing plan•Establish your credibility

Phase 3

Phase 3: Finish the book, plan the launch

•Final editing•Cover design•Conversion to different formats•Plan launch•Presales•Create timeline•Promote through website, blog, social media, etc.

Phase 4

Phase 4 and beyond: Launch and market, market, market!

•Book launch!•Follow the timeline to market the book•Establish a reporting system to track the results of your plan

A case study withJoyce & Dan Miller,

Authors of Copyright Clearance

for Creatives

www.thecopyrightdetective.com

Author Platform Summary

Case Study:

Joyce and Dan Miller, authors of

Copyright Clearance for Creatives

16

BUILDING YOUR AUTHOR PLATFORM: A STEP BY STEP GUIDE ©2013

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 © 2013 by MARY WALEWSKI AND BUY THE BOOK MARKETINGPhone: 303-725-9313mary@buythebookmarketing.comwww.buythebookmarketing.com