The AskHow can we show off Callaways new range of big-hitter
drivers ie: THE Big Bertha to a much more wider younger audience
beyond our small base to date
The Organising IdeaCalloway Golf have come along way
How we brought that idea to life Welcome to #AngryBalls
And the resultsKings of distance hashtag had a reach on Twitter
of 18.8 million and the #AngryBall hashtags received 1 million
impressions over 2 days
Combined, the hashtags received a total 3,656 mentions from
1,299 users
During the same period there were 1.9 million impressions of
Callaway AND golf together on Twitter from 2,018 mentions, by 419
users
