Embed Size (px)
Citation preview
LOGO
Coldwell Banker Real Estate Lindsay ListanskiWinning with WINtegration
Learn more about Member Meetingssocialmedia.org/meetings
SOCIALMEDIA.ORGCASE STUDIES
Member Meeting 35New York5-20-2015
Winning with WINtegration
Lindsay Listanski
Senior Manager Media Engagement
@LListanski
Socialmedia.org
Members
=
The Best in the
Biz
3
Didn’t average 30 points a game…
Didn’t average 10 rebounds a game…
Only started in 480 of 1107 games…
So why does he
matter?
Without Social Media….
A press release will still go out
A commercial will still air
A campaign will still be successful
But with it, you win championships
The Ultimate ROLE Player
#KnowYourRole
To Win You Must WINtegrate
Who Owns Social?
Social Media Belongs
to Every Department
Changing the Conversation in Real Estate
Home’s Best Friend
There’s no place like home…with a dog
Official Launch on the Academy Awards
#DVRPROOF
20,000 Homes for 20,000 Dogs
“Coldwell Banker has been helping man find a home for 100 years. Now it’s
time to help man’s best friend.”
Social Good = Good Social
• Win for franchisees
(community aspect)
• Win for consumers
(puppies work)
• Win for dogs
(Forever Home)
WINtegration- Winning with Total Integration
Team Work Makes the Dream Work
On Set at the Commercial Shoot
Social Media Was Top of Mind
• BTS Video
• Still Images
• Bloopers
Free Mind Map Program XMind
Lights! Camera! SOCIAL!!
Real Time Marketing Can Land You In the Dog House
Beware chasing the “Oreo” moment of fame
Using the Show to Find Pups their Forever Home
Working Like a Dog for Months Paid Off!!!
#SocialFTW
Keeping it Going with Woof Wednesday
Our Results AKA The Dog & Pony Show
Soft Launch 2/11-2/21
Goal: 150K Actual: 3M views (1,900%)
Hard Launch YTD
Goal: 1M Actual: 6M (500%)
Adoptions Nearly 3K
Video Views
Sit, Stay, Rollover: Tricks We Learned Along The Way
Second Screen Involvement is the New Norm #HomeRocks
56% of Americans engage in
another digital activity during
their TV sessions, a behavior
termed “screen-
stacking.”
–Forbes
You Can’t Just Have a Party and Hope People Show Up
Invites & RSVPs
Promote the Party
Party Favors
#
Annotations are a PAWesome Way to Drive Traffic (for free!)
In-video Promo Annotations
Drive viewers to more
content
Increase community actions
on your videos
Attract new subscribers
Video Ads on Facebook are the Dogs Cat’s Pajamas
• Commercial
• Behind the Scenes
• Meet the Stars
• Bloopers
• Red Carpet Rollout
Summary: Every Tail Wags with a WINtegrated Approach
AH HA! Moment: Everyone took ALL the
credit
(BUT) Social Helped WIN the Championship
Questions?
Lindsay Listanski Senior Manager Media Engagement
Coldwell Banker Real Estate LLC
@Llistanski
Interested in adoption?
Head to coldwellbanker.com/dogs
Learn more about past and upcoming Member Meetingssocialmedia.org/meetings
Learn more about Member Meetingssocialmedia.org/meetings
SOCIALMEDIA.ORGCASE STUDIES
Member Meeting 35New York5-20-2015
