ELECTRONIC MEDIA

FOR BUSINESS

COMMUNICATIONHENRY OSBORNE

RANGE OF AVAILABLE MEDIA• SOCIAL NETWORKING

• EMAIL

• IM

• TEXT MESSAGING

• BLOGGING & MICROBLOGGING

• PODCASTING

• VIDEOS

IS PRINT STILL RELEVANT?

•MAKING A FORMAL IMPRESSION

•LEGAL REQUIREMENTS

•PERMANENT, UNCHANGEABLE, OR SECURE RECORD

COMPOSITIONAL MODES• CONVERSATIONS

• COMMENTS AND CRITIQUES

• ORIENTATIONS

• REFERENCE MATERIAL

• TEASERS

• UPDATES AND ANNOUNCEMENTS

• TUTORIALS

SOCIAL MEDIA

SOCIAL MEDIA CONTENT CREATION• IT’S A CONVERSATION

• BE INFORMAL BUT NOT CARELESS

• CREATE CONCISE, SPECIFIC, AND INFORMATIVE HEADLINES

• GET, AND STAY, INVOLVED

• USE INDIRECT PROMOTION

• BE TRANSPARENT AND HONEST

• THINK BEFORE YOU POST!

BUSINESS USE OF SOCIAL MEDIA

• GATHER MARKET INTELLIGENCE

• RECRUITMENT

• SHARING PRODUCT INFORMATION

• FOSTER BRAND COMMUNITIES

SOCIAL MEDIA FAUX PAS• KELLY, D. (2012, AUGUST 21). CRAWFORD DEFENDS 'SHELL DUNG' TWEET.

JAMAICA GLEANER ONLINE. RETRIEVED NOVEMBER 10, 2013 FROM HTTP://JAMAICA-GLEANER.COM/GLEANER/20120821/LEAD/LEAD9.HTML

• MITCHELL, D. (2013, MAY 2). KINGSTON MAYOR GETS FLAK OVER 'F' TWEET. JAMAICA GLEANER ONLINE. RETRIEVED NOVEMBER 10, 2013 FROM HTTP://JAMAICA-GLEANER.COM/LATEST/ARTICLE.PHP?ID=44555

• MITCHELL, D. (2013, JULY 22). TWEET BLUES: MP SAYS SORRY TO MISS JAMAICA WORLD FINALIST. JAMAICA GLEANER ONLINE. RETRIEVED NOVEMBER 10, 2013 FROM HTTP://JAMAICA-GLEANER.COM/LATEST/ARTICLE.PHP?ID=46634

EMAIL

CREATING EFFECTIVE EMAIL MESSAGES

PLANNING EMAIL MESSAGES

• MAKE SURE EVERY EMAIL IS NECESSARY

• DON’T “CC” OR “BCC” UNNECESSARILY

• FOLLOW COMPANY EMAIL POLICY

• FOLLOW THE CHAIN OF COMMAND

CREATING EFFECTIVE EMAIL MESSAGES

WRITING EMAIL MESSAGES

• REMEMBER BUSINESS EMAIL IS MORE FORMAL

• EMAILS CARRY THE SAME LEGAL WEIGHT AS OTHER DOCUMENTS

• USE CORRECT GRAMMAR, SPELLING, AND PUNCTUATION

• MAKE YOUR SUBJECT LINE COMPELLING

CREATING EFFECTIVE EMAIL MESSAGES

COMPLETING EMAIL MESSAGES

• REVISE AND PROOFREAD

• USE SIMPLE AND CLEAN LAYOUTS

• USE AN EMAIL SIGNATURE TO SHARE CONTACT INFORMATION

• DOUBLE CHECK YOUR RECIPIENT LIST

BLOGGING

BLOGGING FOR BUSINESS

• IDENTIFY AN AUDIENCE THAT IS BROAD ENOUGH O JUSTIFY

• IDENTIFY A PURPOSE THAT IS COMPREHENSIVE ENOUGH

• CONSIDER THE SCOPE OF THE BLOG

• COMMUNICATE WITH A PERSONAL STYLE AND AN AUTHENTIC VOICE

• DELIVER NEW INFORMATION QUICKLY

• ENCOURAGE AUDIENCE TO JOIN THE CONVERSATION

PODCAST

ELECTRONIC MEDIA

FOR BUSINESS

COMMUNICATION