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WE ARE LIVING IN A FASINATING
TIME
of Fortune 500 companies have disappeared since 2000.
Accenture
@gkolovos #tmkme2
52%
Chief
Technology
Officer
Chief
Experience
Officer
Chief Product
Officer
Chief Content
Officer
Data Scientist Data Lead Simplicity
Engineer
Influencer
Relationship
@gkolovos #tmkme2
IS THIS MARKETING?
88% of marketer thing
marketing should own
digital
23% of the other functions
agree
Source: Omobono
@gkolovos #tmkme2
DIGITAL OWNERSHIP
VS
@gkolovos #tmkme2
Commercial
Support
Commercial
Accelerator
Product & Services
Innovation
Business Model
Transformation
MARKETING
ORGANISATION
300h of videos uploaded
31.2MM messages sent
347.222 tweets sent
17.361 profiled viewed
48.611 photos posted
In just 1 min…
@gkolovos #tmkme2
See tutorial regarding confidentiality
disclosures.
EMOTIONALLY TOUCHING
FUNNY
VISUALLY APPEALING
@gkolovos #tmkme2
See tutorial regarding confidentiality
disclosures.
See tutorial regarding confidentiality
disclosures. @gkolovos #tmkme2
50% Sales reps ignore
of marketing leads
Marketo
See tutorial regarding confidentiality
disclosures.
of the buyer’s journey is completed
before buyers speak to sales Corporate Executive Board
57
% @gkolovos #tmkme2