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OH SNAPTYLER AND LINDA IN THE HOUSE
Download the app!
@lindorkyeg | @NAITofficial @tylerjackbutler| @MacEwanU
• Photo/video messaging app• Primarily used by millennials • Snaps ‘disappear’ after set duration• 7+ billion video views EVERY DAY • 100+ million DAILY active users • Fastest growing social network EVER
What the heck is Snapchat?
Why should you snap?Why do people like it?
How-to | Navigation
Please explore the app on your phone
while we talk!
NAITofficial on Snapchat
MacEwanU on Snapchat
NAITofficial on Snapchat
MacEwanU on Snapchat
Cross-promote your Snapchat
Tell a story
Don’t be too scripted – be silly!
Secret colours for your scribblez
For video snaps, add context
Pause at start and end of video snap
Use Repetition
Custom geofilters
On-demand geofilters
Send all snaps to Story at once
Chat with context, save chats
Take, send, save snaps within chats
Create video Snapchat recaps
Paste blank rows in to add more text
Watch other Stories for inspiration
Track everything (manually…)
• 65% of students engage daily (open rate)
• 96% watch stories all the way through (retention)
• Best story length: 5 snaps• Template: macewa.nu/scanalytics
MacEwanU Analytics
• 60% of students engage daily (open rate)
• 93% watch stories all the way through (retention)
• Best story length: shorter generally better, we are still experimenting with this - some people stick with us longer depending on the topic too
NAIT Analytics
• Tell us a story about iMedia
• Send at least 5 snaps to your Story
• Include a mix of photos and videos, ofvarying length
• At least one snap must:
• Have enlarged emojis • Include a text caption • Incorporate colourful scribbles • Be in selfie mode • Feature a filter
SNAP AWAY!
LET’S SEE YOUR STORIES
lindorkyeg tylerjackbutler
SNAP US YOUR QUESTIONS!