PowerPoint Presentation

MODIFIED NATION #NaMo4PM to #PMOIndia

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ONE 360 IMC CAMPAIGN THAT CHANGED THE WAY ELECTIONS WERE FOUGHT IN INDIA

INTRODUCTIONWHO CARRIED OUT THE CAMPAIGN?WHEN THE CAMPAIGN WAS STARTED?

BHARTIYA JANATA PARTY(BJP)

13 SEPTEMBER, 2013One of the major party in Indian political systemBharatiya Janata party was formed in 1951Ideology of the BJP is Integral Humanism"

SITUATIONAL ANALYSIS IMPORTANT ISSUESInefficient government Corruption InflationWomen Security Infrastructure such as roads, electricity and water.BJP PROMISEDGood governanceTransparent operationsSustainable DevelopmentSecurityBetter infrastructure facilitiesMore employment opportunities

WHAT BJP WAS MARKETING ?

ObjectivesBrand Loyality in terms of good governance Clean up a Tainted pastFocused on growth AgendaConcentrate on Youth Vote for Change

STRATEGY AND EXECUTION

C IMC FOCUS DIGITAL MARKETING

Marketing Budget Total : 6000 Cr

NaMos Online Presence

Content Seeding

He left no place for any negative content and stuffed it with a lot of positive content: Content Seeding

Suppressed Content: Negative posts about the Godhra Riots and his Marriage.

Campaigning Tools

JANTA MAAF NAHI KAREGI

3D Hologram Rallies: First of its kind

Catchy Slogans

Mass Outreach: Rallies3-D Spectre

Chai Pe Charcha with NAMo

Brand TouchPointsT-Shirts/Merchandise

Stationery

Masks

Mobile Billboards

Hoardings and Mupis

INTERVIEWSAAP KI ADALATSEEDHI BAAT

Mai Bhi Modi

Game Apps

Newspapers

Personal InteractionsDoor KnocksPhone CallsMicro Messaging

100 Million $Thats a lot of money100%Total success!23,40,00,000 peopleAnd a lot of people interacted

76k CONGRATULATORY TWEETS CONGRATS Na MoFor 10 hours

320 ThousAnds TWEETS Just Talking about MODIS WIN

7.19 LAKHS FOLLOWERS210 LAKHS FOLLOWERS

64919 RETWEETSCREATED HISTORY BY

30,530,173 likes on Facebook2 ND MOST POPULAR POLITICIAN IN THE WORLD.

1 IN 31 IN 55 WEEKS

550 MILLIONS

66% ELECTORATE

Hindu NationalistDESCRIBED MODI AS AND IS 1 OF 12 NEWCOMERS IN THE LIST BUT STILL RANKED 15ORBESIndia's newest rock star doesn't hail from Bollywood

Narendra Modi featuring in Aap Ki Aadalat

TAM data

For Week 15,

74 per cent viewers in India

were watching this show at one point of time.

Total TVT (000s) 3135 2,036 TVTAlmost 57 lakh viewers watching the original runTopping the charts with 65 per cent relative share

Special Episode broke all TV news viewership records.