Rebekah LambertUnashamedly Creative

www.unashamedlycreative.com.aurebekah@unashamedlycreative.com.au

social media homework = social media happiness

Why social media? It’s marketing you can

controlTo a point, its fairly cheapYour customers can talk

backIt shows you’re forward

thinkingIt’s a great way to connect

with peers and influencersOpportunity lives hereCommunity, community,

community

Your social media motivation

What problem am I solving?What underlying message do I

want to give about my company?

What do I want out of this on a business level?

What do I want to get out of it personally?

Who are my audience? What do they look like?

What am I giving them? What social media inspires me?

Motivations meet planning

Why do I want to use social media?

What channels do I feel confident using?

Where would my intended audience hang out?

How will I position myself across each channel?

When will I have time to focus on social media?

The Anatomy of Good Social

Snappy, succinct headlinesA call to actionIt looks neat and tidy (link

shortening is yummy) It’s about the consumer, not

the presenter- always ask “what’s in it for me” from the customers point of view

Your personality is consistent

Each part of your social share is used to the best possible advantage

Frame it, baby.

It’s not hard work. It’s a game!

Treat social media is online gamification

Give yourself time to enjoy it- and be kind to yourself as you do

Make it a part of your education process & staying up with trends

Time Box the processCreate collection points like

Pinterest Boards, use bookmarking tools, Excel and so on

Report on what you do, and treat it like a high score battle

Reporting is necessaryMake use of

Google AnalyticsTrack your social media

analyticsChoose soft values outside

of the hard data you think matter

Look for things that change that you can’t measure (e.g. Less help calls on a topic)

Use it as an opportunity to profile your members

Trial and learn

Beyond Scheduling and Punching In

Make time for chat- schedule the chat so it doesn’t become all consuming

Capture information as you go

Join in Twitter chats, Google hangouts & communities, Facebook fan pages & groups

Take the online offlineMake your social media a

communityIntrigue people by being real

and useful

You need tools in your tool belt

Cheap, no degree in physics required scheduling is Buffer

Commun.it is your reporting and staying in touch friend*

PicMonkey makes visuals simple

Discover content and share your own with StumbleUpon

Scoop.it makes information collation super simple

Go beyond the Facebook Twitterdome

Become an expert on Medium

Add the extra level with Google Help Outs or forums

Give Pinterest a storyLink up on LinkedIn Make friends with MeetupCrowdfund your way to

presale happinessInstant behind the scenes

with Instagram Know your niche social

media

No such thing as competition

Do a competitor analysis- what do they rock at and what do you do better?

Be honest about who you are and what you offer

Stay focussed on your story and your goals

Make a friend of your enemy- for leads, info, less stress and because they market your industry well, too

Avoiding the trapsSocial media narcissism

starts with enjoying the sound of your own voice

Don’t invite FOMO to have a party in your head

Your brain often confuses talking for action...and social media is a great way to reinforce this problem

Trolls: Decide when to starve, when to tickle, when to rescue, and when to execute

Stay motivatedCapture info every day in

preparationDrink waterPlay the music loudAllow yourself to get side

tracked on the internetIf someone makes you

cranky, use it to make more content

Dance with the dog, kids or broom

Chase opportunities to tell your story

Add giving as part of the process

The Common Myths• Don’t link Facebook to

Twitter & vice versa• Intro content you share

from others• Hashtags are evil• Say something every 3

hours• Broadcast the same thing

on all channels• You shouldn’t use

scheduling tools• It’s from me, they’ll work

it out

Myth #1: Don’t link channels - it’s annoying!

Nobody tunes into you 24/7, so treat it like a catch up or re-run

Not everyone who follows you on one channel will follow you on another

Smart social media makers use it as texture and variety

Make intelligent decisions based on your audience and the content

The attack of the killer

linked social media

accounts!

Myth #2: <your name> presents...

Your channel, you’re always presenting it! Save the drum rolls for special events

Look for opportunities to incite debate or create conversation, or giving it a seal of approval... But not all the time

The 50/50 rule is tarnished by the sound of your never ceasing voice

BTW, unless your cat can type, the tweets are always your own

Myth #3: Stay away from the hash

Hashtags help provide a way to find the content social media users want to consume

It helps people who don’t know your brand find you

You can use them as a vehicle to support causes, show a sense of humour, and find associations

Moderation in #hashtags is the key

Myth #4: Say something every 3 hours

Content for content’s sake dilutes your ability to seem credible

Study your own audience and find out when they tune in

Visibility of your social media content depends on people enjoying it

ALWAYS refer to the aims you’ve set down for each channel

Myth #5: Say it everywhere!

Different social media channels have different audiences expecting different things

People who follow you on a lot of channels receiving the same message at the same time may get sick of you

You’re missing the opportunity to create touch point marketing

Myth #6: Manual labour is awesome

The days of scheduling tools not showing up in feeds is over

If you are smart about how you schedule and make it a part of your strategy. People won’t notice the difference

Think about your scheduling as making a slow cooked meal, and the manual additions as the spices

Myth #7: People get it straight away

WHAT?

Check In timeAre your reports showing

growth across your metrics? Are you getting influencers and

leads from the effort?Are you enjoying yourself? Are you meeting the goals you

set yourself at the beginning? Is your business story growing? What should you change, leave

behind or keep doing?What’s the next experiment?

marketing | copywriting | content

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