presented by Posibawww.givn.social

Social Media Q&A Sessionwith Nonprofit Marketing Expert

Julia Campbell

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our presenters

Guest speaker: Julia CampbellDigital Marketing Strategist and Founder of J Campbell Social Marketing @JuliaCSocial

Interviewer: Alex HeckmanMarketing Manager, Posiba @alfheckman

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goalmaximize social media efforts

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How can I translate all my social media and online activity into measurable

results?

• Your website = your hub– How many visitors are making donations? – How many clicks does it take to make a donation?

• Email communication: open and click-through rates to understand engagement rate

• Social media: Frequency of posts, follower growth, engagement metrics, referrals to your website.

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What are the best emerging social media and online channels? How do I know which ones I

need to be on?4 questions to ask:

1) Are we using our website and email list as effectively as possible?

2) Is my target audience on this channel?

3) Can we add value here?

4) Do we have the capacity to manage each of these channels effectively?

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How do I effectively use these channels?

• Social media is the ‘handshake’

• Easy platform for people to share

• Driving them to visit your website, subscribe to your newsletter

• Use strategically for fundraising asks

• Consider using a social share platform for campaigns (mobile-optimized!)

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What are the best ways to tell our nonprofit stories using online and social

media channels?• Video

• Compelling images

• Brand consistency

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What are some new and interesting ways to get followers?• Contests

• Use popular hashtags

• Encourage tagging

• Participate in trending conversations

• Avoid automation

• Explore paid social ads

• Give them a reason to follow you

• Explore social selling tools

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givn 90-day free triala new way to increase donations through your donors’ social networks

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live Q&APlease type your questions in the question / chat box.

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questions? contact:

Brandon Leck

development & customer success account managerbrandon@posiba.com

thank you