Social Media Refresh

Social Media RefreshCorri Smith / Black Wednesday

#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt

Owner, Black Wednesday Social Co.

a boutique marketing company that helps brands share their passion through a combination of social media, event and public relations services.

#instabeerupclt, @smclt, Relish Carolina

“Don’t just find your voice, find your conversation”


About ME!

http://blackwednesday.social

1. Open Twitter2. Write something witty3. Use #bwskillpopclt4. Tag @skillpopclt & @bwsocialco (and follow us )

5. Tag the person next to you

You are here. Let’s tell everyone!


We’re talking about best practices for your social media presence in 2016!

Have questions? Please interrupt!

“Don’t just find your voice, find your conversation”


What are we talking about?

1. How you present yourself2. How people perceive you3. Your opinions, conversations, RTs/endorsements4. Personal/professional

What is an online brand?


1. Are you a representative of your company?a. Be carefulb. Know work social media rules & regulations

2. Do you work for yourself?a. Brands should be alignedb. Use personal brand to launch professional

3. Are you seeking work and/or seeking clients?a. Matching profile pictures: Google avatar, Linkedin, Facebook, Instagram, Twitter,

Google+b. Change Linkedin status (if you’re out of work)c. Post resume to Linkedin (if you’re at work), join FB/LI groups/follow businesses of

interest, connect with industry-related recruitersd. Update headshot, create portfolio or website to store/share your work

Personal Vs. Professional


Steps To Develop YOUR Online Brand:

● What does your handle say? Are you easy to find?● Focus on your skills, personality and uniqueness● Maintain a consistent (cross channel) message● Find your conversation and your go-to (platform)● Never stop learning● Always pay attention to your competition● Keep everything up to date!● Stay authentic


Let’s talk about your bio...

1. What do you want people to know?2. Optimize your space/character count3. Keep it consistent4. Mind keywords, but don’t get too crazy5. Let’s get to it…

NEW profile photo/headshot by Katherine Kirchner

● Consider industry and message● Stay true to your personality


http://katherine-kirchner.com/

Big social media moves for 2016 (personal vs. pro)

❏ Video: Live or Native is winning ❏ Periscope (now posts live to Twitter), Blab, Facebook Live, Google

Hangouts, etc.

❏ Instagram❏ Enlight, Snapseed, VSCO

❏ Using social media as a resource❏ Customer service, feedback, direct connection, content, education, news,

jobs, etc.

❏ Access to everything! ❏ BTS with brands, instafame, unlimited growth for personal & professional


● .@Twitter Lists => #bwskillpopclt● Instagram Locations + Ads ● IFTTT ● Networking => #instabeerupclt● Tag & Engage● Gif’s & Gif profiles ● Hashtags => #CLT ● Tools => Hootsuite, Buffer, Sprout, Latergramme● Pablo + Canva● Bitlys● Stats => iconosquare, Twitter Ads, FB Insights

Let’s talk tricks!


https://www.facebook.com/help/175921872462772

http://www.socialmediatoday.com/social-networks/adhutchinson/2015-10-01/facebooks-rolling-out-major-update-profiles-including

● Content is king!○ great photos, stories &

messaging● Content marketing

○ where/when/how to share● Mobile 80%● Test

○ A/B, timing, wording● Measure

○ GA and SM stats● LEARN

○ Subscribe to @bwsocialco’s “CONTENT” Twitter list

● Keep it real!


Best Practices

Corri [email protected]

@corriasmith

@bwsocialco

blackwednesday.social

#bwskillpopclt

Contact me!

New Blog! 13 things to look for in social media in 2016!http://bit.ly/13in2016


http://bit.ly/13in2016

http://bit.ly/13in2016