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Social media สำหรับ SMEs

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ความเห็นที่มีต่อแนวทางการใช้ Social Media ให้เกิดประโยชน์ต่อผู้ประกอบการธุรกิจรายย่อย หรือ SMEs ในประเทศไทย

Text of Social media สำหรับ SMEs

  • 1. Social Media @jakrapong
  • 2. 2536 Boom Radio 90 FM, 89 Pirate Rock, Get 102.5 2541 1 manager.co.th 2543 aussietip.com 2545 mars 2547 YellowPages.co.th 2550 Yahoo! (Flickr, Yahoo! Answers, Yahoo! Group) singtip.com 2553 thumbsup.in.th Positioning 2554 Social Media Thai Samsung Electronics 2555 Accredited Trainer Econsultancy (Thailand) 2556 Content Marketing Thai Samsung Electronics
  • 3. ? Social Media? Social Media SME ? Social Media SME
  • 4. - | 5 25 Thailands mobile market had reached 89.1 million subscribers in Q2 2013 (AIS 37.7%, DTAC 30.5%, Truemove 20.4%, AWN 4.4%, Truemove H 4.3%, CAT 2.1%, TOT 0.3%) 63.28% of revenue still come from Voice. Non-voice service 24.02% (but growing and we can expect Non-voice revenue due to 3G rollout in Q2 2013) High-speed Internet users 4.5M ( True Internet 36.7%, TOT 32.1%, 3BB 28.50%) Fix line telephone 6.2M (TOT 60%, True 28.62%, TT&T 11.3%) Source: National Broadcasting and Telecommunications Commission (NBTC) Q2 2013
  • 5. Audience Demographic | 6 Source: truehits
  • 6. Total value of Digital advertising in Thailand - 100,000 millions baht is total advertising value in Thailand - 2,005 millions baht 2,968 millions baht - +48.03% Growth - Digital advertising 2.74% of advertising value | 7 Source: DAAT
  • 7. World Record by Thai | 8 Bangkok is the worlds No.1 Facebook city with 12.7M accounts from 18.3M. We beat Jakarta in 2012 Image: http://bk.asia-city.com/city-living/article/why-bangkok-global-social-media-
  • 8. Countries that viewed Gangnam Style on YouTube the most 1.) USA 2.) Thailand 3.) South Korea | 9 Sources: Zocialrank.com, Socialbaker.com, web.stagram.com, truehits.net, We Are Social Singapore, Thaitrend, YouTube
  • 9. Summary about Thai Internet users The biggest Thai internet user groups are 12-17 years old (31.67%), 18 23 years old (23.67%), 24-35 (22.75%) Most of them are Digital natives 31% from Bangkok & Territory. Central 20%, Northeast 18%, South 12%, North 10%, East 9% The most popular reason for Net surfing are Entertainment & Gaming Thai people is very social addicted. 23M people are on Facebook 2.8M is number of Thai SME Source: truehits, SocialBakers | 10
  • 10. SME 100,000 ?
  • 11. SME 1. TARAD, WeLoveShopping, Lnwshop, Bentoweb 2. Social Media ( Facebook Page, Twitter Account, Instagram Account) 3. 4. Social Media 5.
  • 12. Q: Social Media? A: social
  • 13. . . .
  • 14. . . . ? ! ! Forums, Facebook, Twitter, Foursquare, LINE Group, YouTube etc.
  • 15. ! Galaxy S4 JOIN Android !
  • 16. ?
  • 17. Social Media
  • 18.
  • 19. Entertainment Flood donation, Nonnoi TV, Sing for Japan, Save South Side
  • 20. Social | 22 Source: Nielsenwire 2011
  • 21. Internet Meme | 23
  • 22. ?
  • 23. http://www.pantip.com/cafe/mbk/topic/T12195761/T12195761.html
  • 24. Brand | 28
  • 25. story daddy United States 44.2M YouTube 1,000
  • 26. SME Social Social 100 / 1.2 Fans
  • 27.
  • 28. Check Blog, YouTube, Facebook, Webboard, Instagram
  • 29. Google
  • 30. Facebook
  • 31. Twitter
  • 32. ?
  • 33. Facebook Page 142,029 fans 8,458 Talking about this (10% is average value ) 920,000 fans 30,000 Talking about this (3.2%)
  • 34. ?
  • 35. Social Posting
  • 36. Twitter ? http://www.youtube.com/watch?v=ddO9idmax0o | |
  • 37. Twitter ? www.cotweet.com www.tweepdiff.com www.trendistic.com | 45
  • 38. Twitter | 46 Source: Econsultancy Social Media And Online PR Report 2010
  • 39. https://business.twitter.com/en/basics/best-practices/ | 47
  • 40. | | 48
  • 41. | | 49
  • 42. | | 50
  • 43.