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The Problem
● Millennials and Generation Z don't have a go-to resource to share their everyday decisions.
● The moment of everyday decision-making isn't being monetized.
The Team
“ We view the moments of decision-making as a commodity”
Jeffery KuoCTO Co-Founder
Georgia Institute of Technology, Atlanta, GA Bachelor of Science
Computer Engineering
Robert GilbertCEO Founder
Kennesaw State University, Kennesaw, GA Bachelor of
Business Administration Business Management
Charmant TanProduct Lead
Georgia Institute of Technology, Atlanta, GA Masters of Science Human Computer Interaction
Milestones
January 2016Incorporated C Corp.
April 2016Private Beta test
March 2016Expanded team
September 2016
App Store Launch (IOS)
*projected
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
December 2016100,000 users
*projected
Competitive Landscape
Tier 1● Newer apps ● Growing in
popularity
Tier 2● Multi-million dollar valuations ● Niche social apps
Tier 3● Billion dollar valuations● 500 million MAUs
$ $$ $$$
Strategy
We are implementing a Blue Ocean strategy
● Innovate on an untouched space in the market
● Differentiate by creating a new value proposition for the user
● Eliminate features users to take for granted
How to win?
Marketing Plan (Short Term Q4)
● College Campaigning - grassroots marketing (events, parties,
etc.)
● Digital marketing stack - saturate highly trafficked millennial
channels, create viral loops, etc.)
Why now?
By 2018, there will be 2.5 billion worldwide
users using social networking, a third of Earth’s
entire population..
Revenue model
Reach 200 million users before Ad monetization
Branded content in the form of video or pictures
Call To Action in Ads key differentiator for premium ad buys
Create geolocation offering to give advertisers targeted campaign leverage
Advertisers
Tallyy
Users
ADsBranded Content