Deepak KaulSolution Consultant, Compuware APM

dynaTrace

We help organizations optimize the performance and value of their business-critical applications

• Web, non-Web, mobile, streaming, cloud-based applications• Rapid issue notification with actionable diagnostics• Insight into performance impacts business (revenue, brand, cost)

SaaS, Cloud-Based and

On-Premises Offerings

• Rapid startup and payback

*”Trends: The Diversification Of End User Experiencing Monitoring”, Forrester Research, Inc., July 5, 2011

4,000+ Customers Worldwide

• 2,500+ enterprise customers

• 1,500+ SMB customers

Global Reach• 80+ offices • 29 countries • 100s of partners• Global service

delivery

Recognized as Industry Leader

• Gartner:Leader in APM magic quadrant

• Forrester Research: “…a complete view of end user experience”*

• Ovum: “Game-changing”

A New Generation of APM

.

Gartner Positions Compuware as a Leader in APM Magic Quadrant

.

Gartner, Inc. Magic Quadrant for Application Performance Monitoring

August 16, 2012Jonah Kowall, Will Cappelli

This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner report is available upon request from Compuware. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Compuware APM: World-class CustomersFinancial Services eCommerceSaaS & Cloud

OtherISV Government

Telco

Insurance

Poor User Experience Impacts Conversions & Revenue

6

User Experience Impacts Conversions & Revenue

2-second slowdown Revenue/user 4.3%

400 millisecond delay Searches/user 0.59%

Reduced page load time: ~ 7s to 2s

Revenue 7-12%H/W costs 50%

Reduced landing page load time by 2.2s

Conversions 15.4%Downloads/yr. 60M

Users visiting fastest pages vs. slowest pages Pages/visit 50%

Browsers

Devices

Cloud, CDNs

Real Use

rs

Web 2.0

Web Tier

App., db Tier

Exploding Edge Complexity Impacts Visibility

Lack Of Visibility Into 3rd Party Service Calls

Ads

Map

s

Payments

Application Logic Extends To Browser

Are 3rd Parties Impacting Customers Experience?

Are Contents optimized For Performance?

Backbone• Synthetic

monitoring• Load testing

Backbone• Synthetic

monitoring• Load testing

Last Mile• Synthetic

monitoring• Load testing

Last Mile• Synthetic

monitoring• Load testing

Real Users• User

experiencemanagement

Real Users• User

experiencemanagement

Application

Compuware APM: Driven by End-User Experience

Private agents

Private Last Mile

150+ enterprise-grade nodes

Data centers and cloud providers

150,000+ consumer- grade desktops

168+ countries

2,500+ISPs

Major mobile carriers around the globe

Browsers

Mobile apps

Enterprise• Synthetic

monitoring

Application

Compuware APM: Driven by End-User Experience

Backbone• Synthetic

monitoring• Load testing

Last Mile• Synthetic

monitoring• Load testing

Enterprise• Synthetic

monitoring• Broad view of end-user experience and

multi-tier transactions (real-user monitoring)

Data Center and Cloud

XML/SOAPhttp SQL TCIP/IP

150,000+ consumer- grade desktops

168+ countries

2,500+ISPs

Major mobile carriers around the globe

All tiers, all transactions, all users

Private agents

Private Last Mile

Browsers

Mobile apps

150+ enterprise-grade nodes

Data centers and cloud providers

Real Users• User

experiencemanagement

Deep analysis

Application

Browsers

Mobile apps

Compuware APM: Driven by End-User Experience

C/C++

Private agents

Private Last Mile

150,000+ consumer- grade desktops

168+ countries

2,500+ISPs

Major mobile carriers around the globe

Backbone• Synthetic

monitoring• Load testing

Last Mile• Synthetic

monitoring• Load testing

Enterprise• Synthetic

monitoring• Broad view of end-user experience and

multi-tier transactions (real-user monitoring)

Data Center and Cloud

• Deep application transaction management

All tiers, all transactions, all users

150+ enterprise-grade nodes

Data centers and cloud providers

PurePath

Real Users• User

experiencemanagement

Compuware APM: Driven by End-User ExperienceOptimize performance across the entire Application Delivery Chain

Start anywhere and grow into integrated solution

Works with existing environments

Deep analysis

Application

Private agents

Private Last Mile

150,000+ consumer- grade desktops

168+ countries

2,500+ISPs

Major mobile carriers around the globe

All tiers, all transactions, all users

150+ enterprise-grade nodes

Data centers and cloud providers

PurePath

Browsers

Mobile apps

dynaTrace

Compuware Confidential – Do Not Duplicate

Compuware Confidential – Do Not Duplicate

Compuware Confidential – Do Not Duplicate

a

Speed up Page Load Times

Compare Website to

Peers

Diagnose IE & Firefox

Optimize Page Rendering

Javascript & DOM Tracing

Web Test Automation

dynaTrace Ajax Edition Key Features

Back-end cloud services, statistical analysis & bursting services

Applications are assembled by client: The Browser/App platform

Streaming media and third-party infrastructure providers

Data Center

Third-party apps & identity mgmt delivered via SaaS or mashup

Local ISPs

Mobile Carriers

MajorISPs

Perception Reality

Compuware Confidential – Do Not Duplicate

Today the clients do more of the work

Browsers Are Evolving

• HTML5 support– Application cache, canvas,

audio, video, local storage, geo-location, etc.

• CSS3 support–Web fonts, animations,

gradients, shadows, etc.

• Performance improvements– Faster JavaScript processing

– Parallel download of JS scripts

– More parallel connections

– Resource pre-fetching

– Multi-threading in JS

Different Capabilities Equals Different Experiences

Source: Gomez UEM

Avg. Load Time Across Browsers For 75 Top US RetailersBased on 658 million page views

Chrome23IE

9

Firefox 1

4

Chrome 20

Firefox 1

3IE

7IE

8

Safar

i 5

Firefox3

.6MSIE

60

2

4

6

8

10

12

0

2

4

6

8

10

12

14

16

2.503 3.0063.644 3.834 4.071

4.7485.391 5.622 6.239

10.231

Load Time (sec) Abandonment Rate (%)

Avg.

Res

pons

e Ti

me

Aban

donm

ent R

ate

%

Browser versions: Too many, too fast

Browsers adoption & capabilities

Source: http://arstechnica.com/information-technology/2012/07/firefox-fights-back-holds-on-to-second-place-in-world-browser-shares/

Longevity of browser versions

driven by multiple factors

Different browsers have different capabilities

8 21

Compuware Confidential – Do Not Duplicate

A typical webpage composition

Compuware Confidential – Do Not Duplicate

A typical webpage composition

1. Make fewer HTTP requests2. Use a CDN3. Add an Expires header4. Gzip components5. Put stylesheets at the top6. Put scripts at the bottom7. Avoid CSS expressions8. Make JS and CSS external9. Reduce DNS lookups10. Minify JS11. Avoid redirects12. Remove duplicate scripts13. Configure ETags14. Make AJAX cacheable

Source: Steve Souders, Google I/O 2008, http://stevesouders.com/docs/googleio-20080529.pp

14 Golden Rules

dynaTrace - Ajax Edition Demo

Diagnostics vs. Real End User Monitoring

Browser Agent vs dynaTrace UEM

Q&A

dynaTrace Ajax Edition

Deepak KaulSolution Consultant, Compuware APM