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GS1 Source
2014. 6.
대한상공회의소 국제표준팀
© 2014 대한상공회의소
Overview
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Introducing you GS1 Source so you can understand:
• What is GS1 Source?• Why are companies asking GS1 to work on this project?• How can GS1 Source help your organisation?
– All the stakeholders– To overcome the challenge of bad data – To answer the new customer needs
• How does GS1 Source work?• How to get involved?
About GS1
(Global Standards 1)
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One Universal Language
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A long time ago…….
SUPPLY CHAIN
MANAGEMENT
GTIN
SSCC
AI’s
GLN
“Keys” to information
GS1-128
EAN/UPC ITF-14
ELECTRONIC COMMERCE
EANCOM
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Now……….
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Helping businesses work more efficiently
GS1 BarCodes: The most well-known and universally recognizable GS1 standard.
Businesses and organisations around the world use them to automatically identify products, pallets and places, and manage their supply chains more efficiently.
About GS1 Source
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What is GS1 Source?
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GS1 Source is a framework for sharing product information in the digital world. It is:
• standards-based• scalable• interoperable
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Why are companies asking GS1 to work on this project?
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A changing environmentWhy are companies asking GS1 to work on this project?
ADVERTISING
RETAIL STORES
PACKAGING
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Why are companies asking GS1 to work on this project?
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The digital consumer
70 % use their phone while shopping in stores
Over 50% of consumers owna smartphone
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Why are companies asking GS1 to work on this project?
eCommerce
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ADVERTISING
RETAIL STORES
PACKAGING
Why are companies asking GS1 to work on this project?
A new challengeHow to communicate in a digital, multichannel world?
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How GS1 Source can help?
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With GS1 Source, Brand Owners can:
• Increase sales• Protect the brand• Improve the shopping experience• Connect to the digital world
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How GS1 Source can help?
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With GS1 Source, Application Developers can:
• Optimise Consumer experience• Increase efficiency• Comply with regulations
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How GS1 Source can help?
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With GS1 Source, Consumers can:
• Get accurate product data
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Digital product data is often low quality
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How GS1 Source can help?
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Consumer needs
eCommerce Information Price comparisons and couponing
Ratings and reviews
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INDEX
How does GS1 Source work?
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GS1 Standards
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INDEX
How does GS1 Source work?
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What is a Data aggregator?
• Providesproduct data
• Can accessproduct data from otheraggregator
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How does GS1 Source work?
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A technical framework based on GS1 standards
INDEX
1 2 3
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Data aggregator certification
GDSN
3RD PARTY
DIRECTINDEX
• GS1 Standards implemented• Guarantee data integrity• List of application developers
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GS1 Source: a phased approach to the digital label
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All EU Food Information
Regulation data attributes
Available today Data attributes for Health & beauty
productsAvailable 2014
Additional data attributes neededfor eCommerce
In the future
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How to get involved?
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www.gs1.org/source
