SD Conference

Tim HartleyGeraint Jones

Cardiff City Supporters Trust

IET London - 13 June 2010

Cardiff – A community club?

• Stadium neighbourhood - 20% BME• Number of black and Asian City fans?• Attitudes – club and locals• Anti-social behaviour• Get them in!

Questionnaire

So…

• Community consultation• ASBO presentation• Supporters 5 a side• Keenor campaign• OPENCities project (British Council)• International work • Socials – quiz and ex-players nights• Open Trust meetings

Football Fans and Cardiff City Football Club (CCFC)

• They like football!

• 82% watch football

• However, 30% of those who watch football have never seen Cardiff City play

• The other 70% have only watched Cardiff City a few times

Of those who only came two-nine times - what was your experience of the stadium?

6%

39%55%

Poor

Average

Good

What did local residents think of Ninian Park?

What do you enjoy about watching Cardiff?

Great atmosphere… the craic… the buzz

Supporting my home team

Everything about football

Meeting my friends

Cheap for teenagers

Quality football… they’re my team!

Why don’t you watch the City?

Don’t like football … prefer rugby

Price of tickets

Time, family commitments

Bad behaviour and people standing up

Teaching children to swear

I think there may be trouble

What would encourage you to go?

Good facilities and opposition

Promotion!

Cheaper prices and family ticket deals

Better players and opposition

Free parking and ‘taster’ tickets

Friends to go with

Get out there!

Bring them in!

BVNS Wales concluded

“Racism is … a factor in attendance of BME people to football matches... at the new stadium there is definitely a difference to the atmosphere and an increased sense of safety.

…to raise their attendance at the football matches it is important for Cardiff City Football Club to be visual and active within the communities. They can achieve this by working in partnership.”

Anti social behaviour

Kenyan Bluebirds!

- and payback time by us to the club’s Football in the Community team

Looking Forward

• Better communication - club and fan base• Relationship with new owner and CEO• Increase share ownership

• Practical steps– Next season’s ticketing– Memorial garden at the Stadium– Fred Keenor statue – Promotional film– Anti social behaviour work

Work with your club

• Approach club with sensible proposals– Pre season games– Prices at new ground

• Buy shares in the club– General Meeting campaign– Golden Ticket fiasco– Access to information

Develop outside links

• Media

• Local Authority

• Police

• Wales Co-operative centre

• Other Supporters Trusts

• Local communities

Diolch yn fawr

Any Questions?