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Presentation given on Friday, November 9, 2012 at the annual North American Society for the Sociology of Sport (NASSS) conference, in New Orleans, Louisiana.
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Naila Jinnah�Queen’s University
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NASSS 2012
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“As audiences move from predominantly passive spectators to publicly interactive contributors through tools like Twitter, sport consumption has become a “key source of personal identity – both material and symbolic, that is it meets needs and it expresses a person’s place in the world.”
(Horne, 2006, p. 71)
NASSS 2012
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* Social media + identity * Digital fandom * Telecopresence (Shanyang Zhao) * The “other” within * The digital audience * Representation (Stuart Hall) * Performance (Ervin Goffman) * The “real” world
NASSS 2012
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* Selectivity in self-presentation
* Authenticity in self-presentation
* Digital cues for self-presentation
* Feedback on self-presentation
NASSS 2012
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* Framing the digital “first impression” * Fandom as content
* Gaps in visualization process due to lack of physical markers in digital interaction
* Partially filled through assumptions made based on publicly available digital content
NASSS 2012
vs.
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* “This disembodied state allows people in different geographical locations to communicate in real time through electronic mediation in a corporeal interaction format; the people interacting are present in person at their local sites but connected by an electronic proximity rather than a physical proximity.”
NASSS 2012
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* Post-modern assemblage: “The self constructed via prosthesis (keyboard, mouse) using reproductive technologies (digital camera, voice) is a unique production only loosely associated with something like a “real” referent. Ultimately, it relates within the ontological space of other selves in the same plane – even to the manifestations of the same self under erasure but still existing as a glossy mirage or echo, an earlier self.”
(Barnett, 2009)
NASSS 2012
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NASSS 2012
* Crisis of representation
* Artificial self
* Digital confessionals
* Dual audiences
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* Twitter as a mode of representation
* Identity enactment as performance
* “It is the transmission of meanings through performance (enactment) that actually constructs these meanings and identities.”
* Repetition of performative acts of fandom contributes to sports fandom discourse
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* Social interactions: “dramaturgical performances shaped by environment and audience, aimed at creating specific impressions according to the desired purpose of the actor.” (Bounegru, 2008)
* Twitter performance: * Deliberate expressions in order to contribute to a
certain image others may have of that tweeter
* Seemingly unintentional expressions which provide cues to determine what kind of person tweeters are “behind” their mediated self
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NASSS 2012
