USWNT SPONSORSHIP SALES DECK

BY: LILIAUNA BONORA

TEAM OVERVIEW• 27 games in 2015• Average Attendance

• Home games: 27,799• Away Games: 22,858• Total: 25,906• Tickets range from 60-300

dollars (Depending on seating)• Fan DNA

• Appeals mostly to young girl athletes and families of those young athletes.

• Middle class and higher• 2015 World Cup finals versus

China- 98% of the 53,000 in attendance was pro-US

• 25.4 million viewers tuned in to watch on Fox—rose to 30.9 million late in game

WHY DO WE WANT TO PARTNER WITH DOVE?

The United States Women’s National Team is a big promoter of the empowerment of young women—not just athletes. By

partnering with Dove, we believe that we can reach even more young women to break down the clichés and

stereotypes that often hold them back. Fans continually show the team that they support them 100%. Now its time to

turn it around and let the team show that they have the backs of all young women.

WHAT MAKES US SPECIAL?• We are a NATIONAL team who

reaches a national audience• We reach fans on a larger

scale than other typical women’s pro teams

• We have many games all around the country • Many different cities and

states• Our team specifically appeal

younger female athletes• We promote the

“#SheBelieves” initiative• Dove would be a great

compliment to our initiative, and we will be a great compliment to theirs.

OPPORTUNITIESBENEFITS FOR DOVE• On-Site Sales and Marketing• Off-Site Marketing• Consumer and Trade

Promotions• Mass-media promotion

• Television, print, radio, social media

• Website promotion• For all product sales, we will include

information on the Dove website

• Most importantly, a partner to increase self esteem

BENEFITS FOR USWNT• 2 year sponsorship term• Increased venue sales from

your products• Increased promotion for our

home games • Including costs to promote

the games• Media promotion production

costs• Television, print media, radio,

social media, etc.

BRANDING SPECIFICS• On-Site (Every game)

• Player cut-outs holding products will be posted near doors of venue

• Signage on the bleachers (In view of TV cameras)

• Dove signage on the score board• Dove Booths with merchandise to

be sold• Before the game

• Dove soccer balls will be given out

• Bobble head giveaway by seat number

• Off-Site (Every game)• Around all of our national venues,

Dove billboards will be posted

• During Halftime (Every game) • Dove, partnered

with the USWNT will present the #SheBelieves initiative

• Dove soccer ball challenge (Ages 5-15)

• Last game of season • Present the Dove

#SheBelieves Scholarship of 5,000 to teen girl who represents all aspects of the initiative

MARKETING EXAMPLES

FEES AND PAYMENT TERMS• We would like to market on

all fronts• Television, Print

(Newspapers and magazines), Radio, Social media

• In order to do this, we ask for 75% of all productions costs• This includes on-site and

off-site advertising around venues.

• Promoting your product, as well as our upcoming game and team as a whole

• Due to the high cost of production that we are asking for, we would like to pay your efforts with “Value in Kind” • Many sponsorship

personnel benefits • Complimentary

tickets to all home games

• Hospitality for games

• Access to special events

• AT&T• Anheuser-Busch• Century 21• Chevrolet• Coca-Cola• Continental Tire• Coppertone• Johnson & Johnson• Liberty Mutual• Mondelēs International• Nike• Powerade

CURRENT SPONSORS

CONTACT INFORMATIONNational Women's Soccer League (NWSL)1801 S. Prairie AveChicago, IL 60616Phone: (312) 808-1300Fax: (312) 808-1301 www.NWSLsoccer.comExecutive Director/commissioner: Jeff PlushDirector of Communications: Patrick Donnelly