I’m Chanikan Meesap Nickname is “Amp” student at Kmitl communication

Architecture Department of Visual Communication

Grage2

Student number 55020308

Today I will tell you about product's brand Yonex.

 

Yonex Co., Ltd. is a Japanese manufacturer of sporting equipment for badminton, golf and tennis, producing racquets, clubs, shoes, shuttlecocks, and other equipment for those sports.

The company was founded in 1946 by Minoru

Yoneyama

as a producer of wooden floats for fishing nets.

The company was later forced out of this market

because of the invention of plastic floats. This led

to a commitment by Yoneyama to never again be

left behind by technological advancements.

In 1957, Yoneyama began to make badminton racquets for

other brands. By 1961, the first Yoneyama-branded racquet was

introduced, and within another two years an export company

was created for the worldwide distribution. After the company

began to make aluminum badminton racquets in 1969, it found

that the same technology could be applied to the tennis racquet

which the company introduced in 1971. The company began to

experiment with graphite shafts for both types of racquets and

found that these would also be useful for golf clubs.

Finding a growing market, the Yonex Corporation

(a wholly owned subsidiary) was established in Torrance, California

in July 1983.

In 1992 Yonex introduced the widebody badminton racquet,the

"Isometric 500",

a racquet that was much less "tear drop"-shaped than previous

ones. The more "square" head gave it a much larger striking

surface, which provides a larger "sweet spot" to hit the shuttle.

It led other manufacturers to follow suit in "square-head" or

isometric designs.

The parent company was listed on the Tokyo Stock Exchange

in 1994. Yonex describes itself as the world leader in golf, tennis and

badminton equipment.

Yonex provides clothing for national badminton associations

around

the world, such as the Malaysian Badminton Association,

Badminton Scotland, Badminton England, Badminton Ireland, and

Badminton Wales. Yonex has also been teaming up with OCBC

(Orange County Badminton Club) since 2007 to host the annual U.S.

Open Grand Prix Badminton Championships.

Now Yonex has managed to become the dominant corporate

player in badminton. Yonex sponsors the All England Open

Badminton Championships and is a partner of the Badminton World

Federation which organizes the World Championships. Upwards of

80% of competitive players use their racquets, as it is the preferred

choice amongst professionals. Yonex is significant in both the tennis

and golf industry and is a major sponsor of professional athletes in

all three sports and me too use shoes and racquet Yonex band to

play badminton and I impressive this product.

THANK YOU