Аудитория мобильного Интернета

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  • 1. Apps 4 All

2. 21.4 100 k+ 2013 12+ ..34.3%% 49.1%% 54.0% 3. .. + TNS Web Index , 100k+, 2013, 12+ , , .. 4. % 100 k+++35%Aug/May/Feb/Nov/Aug/May/Feb/Nov/Aug/May/Feb/Nov/Aug/May/Feb/Nov/Aug/May/Feb/Nov/Aug/May/70% Feb/ : TNS Web Index , 100 k+, 2007-2013, 12+ , % 5. , , 1 Desktop4%8%20%MobileTablet1-2 4+ 67%14%62%39%2-4 18%16%12% 11%22% , 100k+, 12-45 , 1813 , 2012 100% = 1+ , Sample = 1813 / 1676 / 618 6. % 5347 41 3335-44 45+ 4713 28, 19 /46 , 12-24 25-34 16 10 / 3540 50 7. % 100 90 80 70 60 50 40 30 20 10 0 : , 100k+, 12-45 , 1813 , 2012, 100% = 1+ , N=1676/618 8. VS. / 26%12%47%62% 18%34%53%16%32%55%14%32%77% , 9% 14% : , 100k+, 12-45 , 1813 , 2012 100% = 1+ , N=1006/1347/704/1020/1777 9. 11+56% 6-10 23% 11% 6% 4%3-542%22% 15%1-210% 11%: , 100k+, 12-45 , 1813 , 2012 % - , N=1676/618 10. 51%25% 10% 7% 7%39%23%11%29% 30% 1-2 3-512%15% 8% 24% 9%34%6-10 11+46%21% 17%28%14%15% 6% 5%14%: , 100k+, 12-45 , 1813 , 2012 % - , N min=20110 11. /54% 67%65% /8% 17% 19% 10% 8% 20% 15% 4% 17% 29% 12-17 18-24 25-34 35-45 12-17 18-24 25-34 35-45 800+7%18% 22% 14% 7% 15% 14% 4% 23% 29% 800-48% 33% 15% 28% 7% 7% 32% 11% 30% 6% 5% 7%35% 21% 31%, 11% TNS 2012. , 100k+, 12-45 , 1813 , 2012 N=847/9002%65%25% 40%58%11 12. TNS iStar desktop web iStar mobile+desktop mobile&desktop web - Web Index 13. TNS , 127018, . , . 12, 1, . +7 495 9358718, web www.tns-global.ru email info@tns-global.ru