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2. - Google Analytics .13 20112 3. optimization.bg / seo&sem vorobyov.info/blog/ / seo&sem webmasterbg.org twitter.com/genata3 4. : I. II. III. IV. V. VI. 4 5. 5 .4 .1. 6 . 3. 2. 5 6. I. 6 7. I. 7 8. I. Analog 0.9Sun6191++++++++++++Mon9488++++++++++++++++++++Tue9112++++++++++++++++Wed9390+++++++++++++++++++Thu9329+++++++++++++++++++Fri8659+++++++++++++++++Sat6859++++++++++++++8 9. Awstats 9 10. I. ( web logs) PageViews Hits Last Page Monitor Settings, Browser, OS - , Forrester Res. Gemius, Gartner 10 11. I. 11 12. I. Javascript 12 13. I. : - - / - 13 14. I. JavaScript Click density, heat map Referral traffic Goals Average Time on Site (ATOS) Popular Content 14 15. I. JavaSrcipt : - 15 16. I. 16 17. I. 17 18. I. - :18 19. I. / / 19 20. II. 20 21. II. - -21 22. II. 1 , 22 23. II. 23 24. II. ?24 25. II. 25 26. II. PageViews : , - PV, , , ...26 27. II. PageView 27 28. II. 28 29. II. ? ? //? 29 30. II. 30 31. II. + = 31 32. II. 32 33. II. ?Referral trafic ( )Goals Bounce ratePageviews 33 34. II. - 34 35. II. -?35 36. II. ?36 37. II. - ?37 38. II. ?38 39. II. - ?39 40. II. ?40 41. II. ?41 42. II. : 5 ?42 43. II. : 10 - 43 44. II. - - 44 45. II. 45 46. II. - 46 47. II. - IT-!47 48. II. 48 49. II. , 49 50. II. 50 51. II. 51 52. III. 52 53. III. ' ? - - ()53 54. III. 54 55. III. 55 56. III. 56 57. III. , add-on, 57 58. III. cookie , 58 59. III. AntiSpyWare 59 60. III. - 75-80%60 61. III. BounceRate / =61 62. III. Bounce rate = http://www.google.com/support/analytics/bin/answ er.py?hl=bg&answer=8198662 63. III. / GA // 1 /63 64. III. - 75-80% - 1000, 75064 65. III. ' ? ? 65 66. III. ?66 67. III. returns visitors - - ? , - ? AAA - ? ??? , . 67 68. III. : - // - ? - - ? - ??? : /. 68 69. III. : - 10 . - ? - . PPC/SEO - ! 69 70. III. , ? 70 71. IV. Google Analytics 71 72. IV. www.google.com/analytics/72 73. IV. 1 : Visitors : - 30 73 74. IV. Absolute Unique Visitors (2 )74 75. IV. 1 : 7 1 75 76. IV. : = 76 77. IV. 2-3 Avg. Time on Site , 77 78. IV. +30 78 79. IV. 1 = 0:00:0079 80. IV. ATOS - 80 81. IV. Goal 1 : - 81 82. IV. 4-5 Pageview (javascript, Flash, ajax) 82 83. IV. 6-7 Bounce rate 1 < 10-15 (seo/ppc) BR+ATOS 83 84. IV. , BR: SERP . 84 85. IV. 8-9-10 85 86. IV. Direct / (none): Bookmark URL Noreferrer 86 87. IV. Search Engines: , 87 88. IV. 11-12 , 88 89. IV. 30% - 70% - 89 90. IV. Top landing page, %, Bounce Rate, Previews/Visit90 91. IV. , . ? 30/70 Bounce Rate91 92. IV. 13 . .92 93. IV. 14 - .93 94. V. 1 (Goal) - 94 95. V. ?95 96. V. 2 30% Exit Pages? 96 97. V. 3-4 .97 98. V. 5 Bounce Rate BR ( Exit Page% )98 99. V. 6 : , () ( )+ 99 100. VI. SEO PPC 100 101. VI. SEO 10% 101 102. VI. , click density GA102 103. VI. % 103 104. VI. Google Search Appliance http://www.google.com/enterprise/search/gsa.html104 105. VI. SEO ( ) 105 106. VI. SEO + (alt-) XML, HTML 106 107. VI. SEO SERP PPC GA (Bounce Rate, ATOS)107 108. VI. Google title 70 () = meta description Microformats108 109. VI. vs SEO 109 110. 110 111. www.analytics.blogspot.com www.kaushik.net http://code.google.com/apis/analytics/docs/111