© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

John Chang (張書源)

Technology Evangelist

January 2017

使用 Amazon Pinpoint 讓你的行動 App 更精準接觸客群

Agenda

Amazon Pinpoint Overview

Getting Started

Demo

* Based on deviation trend over the last 3 sprints.

Build an entire analytics application to power your business

Scale Hadoop cluster to thousands of instances in minutes

Leverage powerful AWS compute instances using Intel technology

Big Data : Campaign Analytics

Effective Mobile Engagement at AWS Scale

Increase engagement using both mobile and non mobile data for

segmentation

Segment and target

Message and engage

Measure improvement

Analyze user behavior

Marketer

Rich console experience

Create rich media notifications

Dynamic user segmentation

Console analytics

Multiple use-cases and personas supported

Developer

• Detailed API experience

• Enable targeting automation

• Instrument app with custom attributes

Silent notifications

Rich console experience for the Marketer persona and detailed

Mobile SDK and API support for the developer persona

User engagement pain-points

Scale Unreliable Expensive Inflexible

In-house systems unable to scale, reliably and third party solutions

are inflexible and expensive

Mobile Engagement with Amazon Pinpoint

End-User Devices(via AWS Mobile SDK)

Amazon SNS

Amazon Mobile

Analytics

Push Notifications

App EventsData Analysis & Export

Engagement Messages

Amazon Pinpoint

Customer

Systems(via AWS SDK)

Marketers

(via Console)

Amazon Pinpoint’s capabilities

Rich notifications, in-app and silent

notifications

Custom events and custom attributes

Auto-Export to S3 and Kinesis Firehose

Segment and Funnel analytics

Targeted mobile push notifications with fast

fan out

Scheduled and recurring campaigns

Campaign and app analytics

A/B testing and holdout testing

Quiet time and message caps

Scale reliable for all ise cases

• Delive 1 million messages in under a minute

• Custom events, over 1500 customer events available for personalizing app

instrumentation

• Import a million endpoint profiles in under 4 mins

• Personalize campaign messages in console using custom attributes

• Chose which feature to use based on app lifecycle or use-cases

Amazon Pinpoint pricing

Three pricing dimensions to aligns costs with use-case

• $1 per million messages sent

• $1 per million events received

• $0.0012 per targeted user per month (MTA)

Generous free tier

• 1 million messages, 100 millions events and 5000 MTA* per month

Generous free tier to experiment; flexible and transparent pricing

with a usage-based pay as you go model* MTA free tier applicable for the first 12 months per customer

Getting Started with Amazon Pinpoint

Visit the Mobile Hub console and integrate “User Engagement” with your

app

console.aws.amazon.com/mobilehub/

Service Availability

Available as a in US East (N. Virginia)

International region expansion on 2017 roadmap

Thank you!

Remember to complete

your evaluations!

Appendix

Amazon Pinpoint architecture

Integrate through SDKs & APIs

Submit Events through our client SDKs or via our REST API from your backend

Client SDKs batch, compress, and persist events.

Configure whether to send over cellular or WiFi data

Available client SDKs: iOS, Android

SDK’s: https://aws.amazon.com/mobile/sdk/

Docs: http://aws.amazon.com/documentation/pinpoint/