경험 경제에서 바라본 MS 스마트폰 전략

Embed Size (px)

DESCRIPTION

정보처리학회 발표자료집

Text of 경험 경제에서 바라본 MS 스마트폰 전략

  • 1. MS Beyond Experience Economy: Microsoft Mobile Strategy
    (Jinho.Seo@microsoft.com)
    Sr. Developer Evangelist Windows Phone 7
    Microsoft Korea
    http://blogs.msdn.com/jinhoseo

2. Korea Smartphone Market (OS)
3. Korea Smartphone
ISV & Individual DevelopersSize
11,000 ISVs
Source: Microsoft, 2010
4. Numbers of Korea Smartphone Apps
5. The Experience Economy
. .
B. Joseph Pine II, James H. Gilmore
6. Case: The Experience Economy
7. Cloud Experience
User Experience
Software Experience
Hardware Experience
4 Experience
8. Cloud Integration Services
App Model
UI Model
Software Architecture
Hardware Experience
9. Hardware Experience
Capacitive touch
4 or more contact points
800 or 480
Sensors
A-GPS, Accelerometer, Compass, Light, Proximity
Camera
5 mega pixels or more
Multimedia
Common detailed specs, Codec acceleration
Memory
256MB RAM or more, 8GB Flash or more
GPU
DirectX 9 acceleration
CPU
ARMv7 Cortex/Scorpion or better
Hardware buttons | Back, Start, Search
480 or 320
10. Cloud Integration Services
App Model
UI Model
Software Experience
Hardware Foundation
11. 3
Cloud
Windows Desktop
Xbox
Windows Phone
XNA Frameworks
XNA Frameworks
XNA Frameworks
Location Service
Silverlight Presentation and Media
Silverlight Presentation and Media
Windows Phone 7 Series Frameworks
Notification Service
Common Base Class Library
12.

  • High performance game framework

13. Rapid creation of multi-screen 2D and 3D games 14. Rich content pipeline 15. Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune 16. Modern XAML/event-driven application UI framework 17. Rapid creation of visually stunning apps 18. Metro-themed UI controls 19. HTML/JavaScript 20. 500,000 developers spanning Windows and web