Dr. Kang, Jang MookEmail : redsea@sejong.ac.kr

15:20-15:45 발표15:45-15:55 질의 응답

KRnet 2009-Session 3 Collective Intelligence for Convergence Services

Next Social Network Service

Calm technology

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Blog : http://blog.ohmynews.com/UCnam/category/10203Blog : http://blog.ohmynews.com/UCnam/category/10203

Kang, Jang Mookmooknc@gmail.com

JUNE. 2009.

Kang, Jang Mookmooknc@gmail.com

JUNE. 2009.

1. A brief overview2. Ubiquitous Computing, Web 2.0, UCC3. Interdisciplinary study and research

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The Twittersphere

Say hello in 140 characters

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생각해보기

Evolution of Platforms + Successful Platform Monopolists

• IBM = Big Iron (1970s-1990s)• Intel = Integrated Circuit (1980's-

curr.)• Microsoft = Desktop (1990's -

mid 2000’s)• Cisco = Network (1990's-curr.)

• Google = Search Act II (2000-curr.)• PayPal = Online Payments (2000-curr.)• Apple = iTunes + iPod (2003-curr.)• YouTube = Online Video (2006-curr.)

• AOL = Email + Gated Internet (1992-2001)• Yahoo = Search Act I (1994-2000)• Amazon = Books/New Goods (1995-curr.)• eBay = Used Goods (1995-2004)• Craigslist = Classifieds (1998-curr.)

• Friendster = Social Networks vI (2002-2004)• LinkedIn = Prof. Social Networks (2003-curr.)• MySpace = Social Networks v2 (2005-2007)• Facebook = Social Networks v3 (2007-curr.)• Twitter = Social Networks v3.5 (2008-?)

Social Networks: Facebook, MySpace, LinkedIn, Twitter, Orkut, hi5, Friendster, etc [ 4 ]

관계를 Mash-Up 하고 syndication 하라 .

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Social Networking Wheel

Creators

Critics

Collectors

Joiners

Spectators

Inactives

Publish a blogPublish your own Web pagesUpload video you created Upload audio/music you createdWrite articles or stories and post them

Post ratings/reviews of products/servicesComment on someone else’s blogContribute to online forumsContribute to/edit articles in a wiki

Use RSS feedsAdd “tags” to Web pages or photos“Vote” for Web sites online

Maintain profile on a social networking siteVisit social networking sites

Read blogsWatch video from other usersListen to podcastsRead online forumsRead customer ratings/reviews

None of the above

Groups include people participating in at least one of the activities monthly.

…..classifies people according to how they participate using social technologies.

The Social Media Participation Ladder

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네트워크 이론으로 조망해 본 쇼셜 네트워크 서비스

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Ac-tiv-ity

• Web Analyt-ics

Tone

• Senti-ment

Ve-loc-ity

• Spread over time,

• URLs, Track-backsAt-

ten-tion

• Dura-tion on site

Par-tici-pa-

tion

• Com-ments, track-backs

Qualita-tive at-

trib-utes

• Com-ments, what did they say, what did they mean

Net Pro-

moter Scores

Nega-tive vs.

Posi-tive

Index

Rat-ing

Algo-rithm

:

Influ-ential

Im-pact

Life-time Valu

e

Phase 2

Social Intelligence Met-rics

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1 +1 = 3 – Social Media Measurement is multi-variate

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Community developed services

Most interesting is the fact that it’s the twitter community that have pushed new fea-tures and products through the public API. Hundreds of new products and services have been de-veloped. Purely by the community and twitter have become a great tool for research.[ 11 ]

Social Networking & Mobile Internet‘This development is encouraging for the future of the mobile internet,’ commented Hill.

‘Social networking is taking the mobile internet out of the early adapter demographic and Into the mainstream.’ source : comSocre M: Metrics

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첨단 단말기를 활용한 사회적 활동의 재편

관계로 재편되는 매체How brands currently use Facebook

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Social network 의 Hub 로 진화하는 참여

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Softwarethat gets smarter the more people use it

increasingmass of hard to recreate data

Web Site

· “Wisdom of Crowds”· Collaboration· Blind Data Sharing· Community

· Intentions· Gestures· Personal Data· Shared Data· Secret Formula

And/Or Benefits:

collectiveintelligence

realized network potential

Calm Social Network Service

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The followings were made to supplement my shabby presentation. When you need anything,

please e-mail me at this address at any time.

redsea@sejong.ac.kr

ThanQ[ 17 ]

References1 장 : Hellogroup, ‘Thomas Petersen Twitter’, http://www.slideshare.net/hellogroup/2009-06-08-thomas-petersen-twitter( 사이트 방문 :2009.06.)3 장 : hellogroup,‘2009 06 08 Thomas Petersen Twitter’, http://www.slideshare.net/hellogroup/2009-06-08-thomas-petersen-twitter( 사이트 방문 :2009.06.)4 장 : Geeks On A Plane, ‘Overview of US Platforms & Social Networking(Startonomics Tokyo, June 2009)’, http://www.slideshare.net/GeeksOnaPlane/overview-of-us-platforms-social-networking-startonomics-tokyo-june-2009-1566007( 사이트 방문 :2009.06.)5 장 : http://local.daum.net/map/index.jsp, http://www.Best-Google-Phone.com ( 사이트 방문 :2009.06.)6 장 : Mediabistro.com ( 사이트 방문 :2009.06.)7 장 : 쉘린 리 , 조시 버노프 지음 ( 이주만 옮김 ), [ 그라운드스웰 , 네티즌을 친구로 만든 기업들 ], 지식노마드 , 2008, 인용8 장 : Ethan Hein, ‘Creative Networking Topics,’ http://www.flickr.com/photos/ethanhein/2865939493( 사이트 방문 :2009.01.)Ethan Hein, ‘Visilink,’ http://www.flickr.com/photos/ethanhein/2860943467/in/photostream( 사이트 방문 :2009.01.)Arenamontanus, ‘Wordchain network for Lojban 5-letter words,’ http://www.flickr.com/photos/arenamontanus/352130655/in/photostream( 사이트 방문 :2009.01.)10 장 : Sean Moffitt, ‘Monitoring Measuring Social Media’,http://www.slideshare.net/agentwildfire/monitoringmeasuringsocialmedia-presentation ( 사이트 방문 :2009.06.)12 장 : movylo, ‘mobile social network’, http://downloads.slidesharecdn.com/movylovideoblog-090611040127-phpapp02.pdf ( 사이트 방문 :2009.06.)14 장 : Adam Graham, ‘Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint’, http://www.slideshare.net/adamgraham/facebook-developers-conference-saint-presentation-social-networks-an-agency-perspective ( 사이트 방문 :2009.06.)

15 장 : David Terrar, ‘The Business Case For Corporate Social Networks’, http://www.slideshare.net/david_terrar/the-business-case-for-corporate-social-networks-1552528 ( 사이트 방문 :2009.06.)Somethin'New, "Use-Pyramid of User Generated Content", http://www.flickr.com/photos/somethinnew/351523173/ ( 사이트 방문 :2009.06.)16 장 : http://www.socialmediatoday.com/ ( 사이트 방문 :2009.06.)

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