TH I C Ờ Ơ “VÀNG” C A D CH V MOBILEỦ Ị ỤPresented by Huynh Minh Tuan

VAS Business Development Manager

Hanoi, 15.09.2011

TOPIC:

II.HALF YEAR MARKET OVERVIEW

III.MARKET TREND

IV.OUR KEY SUCCESS FACTOR (incl. Study Case)

MARKETOVERVIEW

OVERVIEW• First half-year Mobile Sales has increasing both units and value.

• Key market as HCMC & Hanoi has slightly reducing its market share by 2nd tier provinces surrounding those cities.

• Key retailers has slightly take over independent mobile shops; CES (Consumer Electronic Shops) has only 6% market share.

• Avg pricing trend is lowering down by each month.

• Avg Smartphone pricing trend still remain ~6.6mil VND

• Smartphone unit shared still remains 10% but value shared is up to 35% (+5% by 06 mons)

MARKET TREND

• HCMC & Hanoi will be soon freezing low-end segment but replaced by Smartphone segment.

• 2nd teir provinces becomes a new battlefield for all retailers.

• Independent shops will be soon wiped out, which has proven in HCMC & Hanoi market.

• New trend of smartphone shop becomes fast-moving development to replace for old-fashioned independent shop.

• Smartphone segment will be definitely a brand-new opportunity for mobile industry to leverage customer shopping experience.

MOST IMPORTANT KEY

AS LEADING ROLE

WHAT DO WE THINK?

MOBILE PHONES NOW

IS JUST ONE OF OUR

VERY BASIC PRODUCT

KEY SUCCESS FACTOR

MOBILE SERVICES IS THE ONLY KEY

TO BE AS A LEADER and

TO SURVIVE ON THIS BATTLEFIELD.

CASE 1: Q-MOBILE

http://www.muabansieutoc.com/ads/rao-vat/Dien-Thoai-Cac-Loai/view/128073/Q7-Can-Ban-Q-Mobile-M22.html

http://raovat.maxland.vn/showthread.php?17264-HCM-Ban-Samsung-Ch-t-335-chinh-hang-bao-hanh-den-8-3-2013

CASE 2: SAMSUNG

http://www.tinhte.vn/dien-thoai-144/ban-htc-desire-moi-99-9-fullbox-bao-hanh-1-nam-happy-care-823178/

CASE 3: HTC

MOBILE CONTENT

MOBILE MAKE-UP

PERSONAL CARE

Happy Care

Skin NDS LPK

SERVICE FLOW

OFFERING CUSTOMER BENEFITS

BY THEIR RIGHT DEMAND

STRATEGIC PARTNER

Lost & Found

Global Money Transfer

Extended Warranty

Mobile Insurance

Mobile Payment

e-Banking

Huynh Minh TuanVAS Business Development Managermobile: 098-902-1737email: huynhminhtuan@gmail.com