5 Ways to Boost E-Commerce Site Performance with BigMemory

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Using In-Memory Data Management to Increase Speed, Scale, Stability, and Operational Efficiency

Text of 5 Ways to Boost E-Commerce Site Performance with BigMemory

  • 5 Ways to Boost E-Commerce Performance 2013 Terracotta Inc. | Internal Use Only
  • Webcast Hosts Ransome Williams Regional Sales Manager Minesh Patel Solutions Architect 2013 Terracotta Inc. | Internal Use Only 2
  • Agenda E-Commerce Challenges In-Memory Revolution 5 Ways to Boost E-Commerce Performance Customer Success Stories Q&A 2013 Terracotta Inc. | Internal Use Only 3
  • E-Commerce Challenges Can Your E-Commerce Platform Keep Up? Rapid E-Commerce Growth Higher Consumer Expectations Shifts in Shopping Behavior Huge Opportunity for Big Data 45% increase in 72% shoppers 64% smartphone 60% increase in online sales by 2016 abandon slow sites owners shop online operating margin 2013 Terracotta Inc. | Internal Use Only 4
  • Demand Wave is Pushing the Technology Curve Business Requirements Technology Enablement Big Data BigMemory Fast Reliable Cost Effective Commodity Hardware Performance High Availability Multi-Core TB RAM 64-Bit Architecture 2013 Terracotta Inc. | Internal Use Only 5 5
  • The In-Memory Revolution From Disk to RAM 90% of Data in Database Memory Slow Expensive Difficult to scale 90% of Data in Memory modernize Database Ultra fast Cost-efficient TB-scale servers 2013 Terracotta Inc. | Internal Use Only 6
  • The BigMemory Breakthrough Maximize Use of RAM Scale UP Scale OUT Use all RAM in a server without triggering Java Garbage Collection pauses Use all RAM distributed across a server array of any size. Includes fault-tolerance and data consistency Scale UP App Server E-commerce App Scale OUT BigMemory Server Array Scale OUT 2013 Terracotta Inc. | Internal Use Only 7
  • 1 Boosting E-Commerce Performance SPEED Challenge With BigMemory Slow Web Response Time 100x Faster Data Access Missed SLAs Exceed SLAs Dissatisfied customers Satisfy customers Lost revenue Capture revenue 2013 Terracotta Inc. | Internal Use Only 8
  • 2 Boosting E-Commerce Performance SCALE Challenge With BigMemory E-Commerce Growth Pains Unlimited Scalability Spikes in traffic Millions of visitors Increasing demand TBs of data Business growth goals 10,000s of TPSs 2013 Terracotta Inc. | Internal Use Only 9
  • 3 Boosting E-Commerce Performance STABILITY Challenge With BigMemory Reliance on Back-End Services De-Couple for Stability Loads exceed capacity Offload databases Timeouts Eliminate bottlenecks Slowdowns 99.999% availability 2013 Terracotta Inc. | Internal Use Only 10
  • 4 Boosting E-Commerce Performance COST-EFFICIENCY Challenge With BigMemory E-Commerce Platform Costs Cost-Efficient Ops and Growth Proliferation of Web application servers Reliance on costly databases, mainframes Up to 90% fewer servers Max use of cheap RAM Save on HW, SW 2013 Terracotta Inc. | Internal Use Only 11
  • 5 Boosting E-Commerce Performance REVENUE GROWTH Challenge With BigMemory New Business Requirements Innovations that Increase Sales New shopping features Real-time services such as personalized offers Mobile devices Marketing promotions Speed for mobile users Scale for marketing 2013 Terracotta Inc. | Internal Use Only 12
  • BigMemory in E-Commerce Proven Track Record BigMemory powers popular global e-commerce sites with: 1,000s of products 100,000s of registered users Millions of daily visitors Billions in annual revenue E-Commerce Use Cases Website performance Web server consolidation Real-time personalization Real-time fraud detection 2013 Terracotta Inc. | Internal Use Only 13
  • SUCCESS STORY: Getting Global E-commerce on Pace With BigMemory FORTUNE 150 ATHLETIC BRAND SCALE What they wanted Continued e-commerce growth for nearly 7,500 products and $340 million in sales Before BigMemory Product catalog and shopping cart data pulled from multiple disk-bound databases Huge spikes in customer traffic (Cyber Monday, Black Friday) jeopardized stability 2013 Terracotta Inc. | Internal Use Only 14
  • SUCCESS STORY: Getting Global E-commerce on Pace With BigMemory FORTUNE 150 ATHLETIC BRAND SCALE After BigMemory: 90% of product requests served instantly by BigMemory Backend services load slashed by 40% Search time reduced by 30% Average page load time exceeded expectations Improved online shopping experience without big investment in new servers 2013 Terracotta Inc. | Internal Use Only 15
  • SUCCESS STORY: Delivering New Revenue by Presenting Relevant Offers in Real Time FORTUNE 100 SHIPPING COMPANY SCALE What they wanted Boost revenue with relevant offers when customers track packages online Before BigMemory 32 million tracking requests daily Performance 4x slower than required by SLA because data resided in multiple disk-bound databases Oracle Coherence rejected for complexity and slowness 2013 Terracotta Inc. | Internal Use Only 16
  • SUCCESS STORY: Delivering New Revenue by Presenting Relevant Offers in Real Time FORTUNE 100 SHIPPING COMPANY SCALE After BigMemory: Reduce time to present relevant offers by 85% from 900 to 120 milliseconds Exceeding performance SLAs Maintained superior customer experience while creating opportunities to increase revenue Adopted BigMemory as company-wide standard for in-memory data management 2013 Terracotta Inc. | Internal Use Only 17
  • BigMemory in E-Commerce All-Round Better Performance 1 SPEED 2 SCALE 3 STABILITY 4 COST-EFFICIENCY 5 REVENUE GROWTH Slash Web response times with 100x faster data access Keep pace with rapid traffic and transaction growth Decouple from databases to protect performance Cut infrastructure and operational expenses Boost sales and customer satisfaction 2013 Terracotta Inc. | Internal Use Only 18
  • Q&A QUESTIONS? Please type them in the Question Panel or in the chat window. 2013 Terracotta Inc. | Internal Use Only 19
  • Ready to Take the Next Step? 1. Learn more about BigMemory in e-commerce Visit: www.terracotta.org/e-commerce 2. Contact us to discuss your use case Email: ransome@terracottatech.com 3. Download BigMemory for free Visit: www.terracotta.org/bigmemory 4. Follow us on Twitter Follow: @big_memory 2013 Terracotta Inc. | Internal Use Only 20