A content strategy for your media

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  • 1. Live Facebook Drill Down:Intermediate - Content StrategyPresented byKatie LanceSocial Media Director, Inman News@katielance 107
  • 2. What is your content strategy for 2012? 93% of marketing professionals plan to create content marketing as part of their overall strategy in 2012. 108
  • 3. Without a strategy,you are just throwingsomething againstthe wall and seeing ifit sticks 109
  • 4. Solution: create a content grid Never again will you say, what should I post today? Create 30 days of content at once 110
  • 5. Local Real Estate National Real Estate Local & Community Personal InterestsFavorite feature of a Compare home prices School holiday calendar Local sports teamlisting Favorite pizza jointStory of a past client Economy news Downtown holiday dates Best place to get a Favorite coffee houseNeighborhood #1 Local v. National burger Why ___is a great place Favorite wineryNeighborhood #2 Article from state assoc to live Elementary school Coolest place to getNeighborhood #3 Article from NAR boundaries away Story of a relocation Best park for kids orNeighborhood #4 Article from Inman client dogs 111Local market stats
  • 6. Great examples to check out... Sean Carpenter Personal Page William Raveis Real Estate Urban LIVE Denver 365 Things to do in Atlanta The GoodLife Team 365 Things to do in Kona 112
  • 7. Contact MeKatie LanceFacebook.com/InmanNext@KatieLance or @InmanNext 113