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107 Presented by Live Facebook Drill Down: Intermediate - Content Strategy Katie Lance Social Media Director, Inman News @katielance

A content strategy for your media

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Page 1: A content strategy for your media

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Presented by

Live Facebook Drill Down: Intermediate - Content Strategy

Katie Lance Social Media Director, Inman News @katielance

Page 2: A content strategy for your media

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What is your content strategy for 2012?

• “93% of marketing professionals plan to create content marketing as part of their overall strategy in 2012.”

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Without a strategy, you are just throwing something against the wall and seeing if it sticks

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Solution: create a content grid

• Never again will you say, “what should I post today?

• Create 30 days of content at once

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Local Real Estate National Real Estate Local & Community Personal Interests

Favorite feature of a listing Compare home prices School holiday calendar Local sports team

Story of a past client Economy news Downtown holiday dates Favorite pizza joint

Neighborhood #1 Local v. National Best place to get a burger

Favorite coffee house

Neighborhood #2 Article from state assoc Why ___is a great place to live

Favorite winery

Neighborhood #3 Article from NAR Elementary school boundaries

Coolest place to get away

Neighborhood #4 Article from Inman Story of a relocation client

Best park for kids or dogs

Local market stats Article from WSJ Story of giving back Favorite boutique

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Great examples to check out... • Sean Carpenter Personal Page • William Raveis Real Estate • Urban LIVE Denver • 365 Things to do in Atlanta • The GoodLife Team • 365 Things to do in Kona

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Contact Me Katie Lance Facebook.com/InmanNext @KatieLance or @InmanNext