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o v e r v i e w o f I n d o n e s i a g a m e i n d u s t r y WELCOME to the BLUE OCEAN
ブルーオーシャン
[DIEN WONG – ALTERMYTH/CEO – TOKYO GAME SHOW 2013]
INDONESIA !" p#$"%$&'(
TGS 2013 3
INDONESIA !" S(""p&%) G&'%$ - !" N"w D&v'
4$* b&))"+$ in the world
240+ million population largest in South East Asia
6% GDP growth 2012 (5% average within 10 years)
USD 3500 GDP per capita 2012
Philippines 93. 260. 000 Vietnam 86. 900. 000 Thailand 69. 100. 000 Myanmar 47. 900. 000 Malaysia 28. 400. 000 Cambodia 14. 100. 000 Laos 6. 500. 000 Singapore 5. 000. 000
Gr"'$"r J','r$'
among the top 5 big cities in the world, 26+ million
population
together with Tokyo, Seoul, Shanghai, and Delhi
TGS 2013 4
INDONESIA !" S(""p&%) G&'%$ - !" N"w D&v'
4$* b&))"+$ in the world
240+ million population largest in South East Asia
6% GDP growth 2012 (5% average within 10 years)
USD 3500 GDP per capita 2012
US+C'%'-' 355+ million population
2.2% GDP growth 2012 USD 48’000 GDP per capita 2012
= G(#b'(! actual
+
EU 740+ million -0.2% GDP
Growth 2012 GDP per capita 2012 USD 33’000
Philippines 93. 260. 000 Vietnam 86. 900. 000 Thailand 69. 100. 000 Myanmar 47. 900. 000 Malaysia 28. 400. 000 Cambodia 14. 100. 000 Laos 6. 500. 000 Singapore 5. 000. 000
J'p'% 127+ million population
-0.7% GDP growth 2011 USD 45’900 GDP per capita 2011
TGS 2013 5
INDONESIA !" S(""p&%) G&'%$ - !" N"w D&v'
4$* b&))"+$ in the world
240+ million population largest in South East Asia
6% GDP growth 2012 (5% average within 10 years)
USD 3500 GDP per capita 2012
Philippines 93. 260. 000 Vietnam 86. 900. 000 Thailand 69. 100. 000 Myanmar 47. 900. 000 Malaysia 28. 400. 000 Cambodia 14. 100. 000 Laos 6. 500. 000 Singapore 5. 000. 000
CHINA 1’336 million 7% GDP growth 2012
USD 5’400 GDP per capita 2012
& INDIA 1’210 million 6.5% GDP growth 2012
USD 1’508 GDP per capita 2012
BRAZIL 196+ million 2.7% GDP growth 2011
USD 12’593 GDP per capita 2011
& RUSSIA 1’210 million
3.4% GDP growth 2012 USD 14’247 GDP per capita 2012
TGS 2013 6
P#$"%$&'(!
IT’S
#r &+ &$?
$w""$-&%)
tweet more than Tokyo, London, Sao
Paolo, and New York
BANDUNG at 6th!
JAKARTA as top
INDONESIA D&)&$'((. E%$*/+&'+$&0 P"#p("
5$* country rank in
&
64+ million
29+ million
city 2901&((&#% /+"r+
more than population
per person may hold more than 1 mobile numbers ( > 100% penetration)
mobile users
Smartphones, less than 15% Android, less than 10 million
iOS, less than 5 million The rest are Blackberry and others
Android is rapidly catching up The national monthly sales has
surpassed Blackberry in smartphone category
Internet Users 55 million users
(22% penetration)
Almost 50% FB users in Indonesia are accessing from
mobile (32+ million)
7 TGS 2013
TGS 2013 8
IconPopQuiz by Alegrium Top 5 games in 34 countries,
including US, Canada, and UK
Toge Productions - award winning studio
Among the top 10 best-rated Flash games in the world
(kongregate.com)
Best Cross Platform games, Flash Gaming Summit 2013.
Best Games 2012 and Best Action Games 2012 by Armor
Games.
Best Simulation & Strategy Games 2012, Jayisgames,
Best Game Art, Flash Gaming Summit
2012.
Best Multiplayer Game,
Flash Gaming Summit 2011.
Ramen Chain by Touchten Top 5 games in 9 Asian
countries.
INDONESIA TALENTS G(#b'((. '00"p$"-
TGS 2013 9
INVESTING COMPANIES O$*"r+ $*'$ 1&)*$ ')r""
And many more, in Jakarta, and other; from game industry, and digital industry in general; corporations, and also investment/venture companies.
Almost all big gaming companies from Japan have already came to Indonesia, either for look, enter, partner, or open a company.
w*. &$ *'+%’$ 2..... ."$? IF IT’S SO POTENTIAL
especially in terms of gaming
10 TGS 2013
USD 60-901&((&#%
with around 6-7 million active gamers
Thailand & Vietnam can generate annual
Indonesia roughly generates annual USD 20-30 million claimed more than 10+ million
gamers, with reality might be less than 5 million active gamers
1#b&(" )'1"+
industry
There is no
there is no sustainable ecosystem for mobile games with few major classic
players such as EA and Gameloft
more and less, similar situation across SEA countries
Package/Boxed games business model has gone outdated nowadays. Plus, the classic price and distribution aspect that leading to the classic piracy issue.
Arcade games has their own niche with more than USD 20 million annually.
11 TGS 2013
LOCKED POTENTIAL !"r" 'r" +$&(( 1#r" +p'0"+ $# 3p(#r"
PROBLEMS
P#$"%$&'( with
H/r-("+
Infrastructure speed*
Payment methods*
(limited choices of payment,
low credit cards ownership)
Early State no ecosystem* (lack
of local contents, market need to be
developed)
* Also acknowledged in the mobile industry through Mobile Monday’s SEA Report 2012 available through their site.
Market in general
lower ARPU, largely
heterogeneous
Access (to market)
need to work with multiple
partners
Geography large &
archipelago
Resources there are only few expert skill
resources (>10 years).
13 TGS 2013
INSIGHTS A--&$&#%'(
+#0&#-"0#%#1&0'((. -&v"r+" WE’RE
19 TGS 2013
0#%+/1p$&#% ECONOMY DRIVEN BY
20 TGS 2013
McKinsey Consumer & Shopper Insight 2011
W" P'. f#r G'1"+! WE DON’T BUY GAMES!
25 TGS 2013
the WHALE factor
SUMMARY
P#$"%$&'( with
H/r-("+
28 TGS 2013
W*'$’+ .#/r 0*#&0"? the first movers
