Amplexor Customer Experience Management seminar Adobe

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Experience Manager – Roadmap and Future Developments Waldo Smeets | Solution Consultant, Digital Marketing | Adobe Benelux

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Strategic Initiatives – Experience Manager

1. 无缝创展性的部署

2. 创流程无缝意集成

3. 使本的高可扩宜（期成更便变化行）

4. 嫁给可操嫁给可操好的支持

5. ….

6. ….

7. ….

8. ….

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What is Adobe Experience Manager? Adobe Experience Manager (AEM) is Adobe CQ + Dynamic Media & Delivery with Scene7 capabilities. AEM is for enterprises to build all their owned digital properties across web, mobile and tablet experiences. The offering addresses: • web content management • digital asset management • social communities


The year in review: 2013 Analyst Opinion

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The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013

Gartner Magic Quadrant for Web Content Management (July 2013)


Strategic Initiatives – Experience Manager

1. Touch UI

2. Rapid Site Development

3. Next Generation for Big Deployments

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Strategic Initiative: Touch UI Authoring UX

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Strategic Initiative: Rapid Site Development

Code-Less Templating.

Make projects more efficient

Valid HTML5

Intuitive and easy to learn

Enable front-end web developers to build components

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http://www.youtube.com/watch?v=xj0KHBYQbZ4&feature=c4-overview&list=UU5YIPMZUFi9vObh3muCKE1A


Making highly scalable content management

affordable.

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Strategic Initiative: ‘Microkernel’ repository


Adobe Marketing Cloud Solutions

Adobe Target

Adobe Media Optimizer

Adobe Social Adobe Analytics

Adobe Experience Manager

Emerging Solutions: Video, Mobile, Predictive, Campaign Management, Digital Readiness, …

Adobe® Marketing Cloud


Adobe Marketing Cloud: Cross-Solution Experience & Shared Services


Reporting & Analysis

Attract & Acquire Personalized Engagement

Content Data

Primetime

Genesis / 3rd Party

Report & Analyze

Engage & Convert

Adobe Media Optimizer

Adobe Social Adobe Experience

Management

Adobe Target

Adobe Analytics

Assets, Web Content Documents

Creative Cloud Target Data

Analytics Data

Media Optimizer Data

Social Data

Experience Manager Data

3rd Party Data

Marketing Cloud Interface

Access, User, & Permission Mgmt Collaboration Dashboarding Shared Assets Meta Data Workflow

Shared Real-time Attribute Profile

Shared Content Access Profile & Segment Creation & Access Modeling & Algorithms

Marketing Cloud Shared Services

Meta Data Access (Campaigns, Products, Assets, etc)

Implementation, Privacy & Tag Management

Platform


New Cross-product Interface & Campaign Collaboration: marketing.adobe.com

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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12

ANALYTICS EXPERIENCE MANAGER

TARGET SOCIAL MEDIA OPTIMIZER

Adobe Marketing Cloud

Solutions

Shared Services

Data Content Tag Management Audiences Optimization Campaigns

Access & Collaboration Dashboard User Management Share & Collaborate

Part

ner &

Inte

grat

e

• Master Marketing Record

• Cross-Channel Campaign

Management • Email Execution

Campaign


What is Cross-Channel Marketing?

PERSONAL RELEVANT MESSAGE

WINTER SALE

WINTER SALE

WINTER SALE

WINTER SALE

HAPPY BIRTHDAY

WINTER SALE

WINTER SALE

POS DIRECT MAIL CALL CENTER MOBILE EMAIL WEB SOCIAL

CROSS-CHANNEL CAMPAIGNS

MASTER MARKETING RECORD

ENTERPRISE DATA DIGITAL INTERACTIONS CONTENT


Adobe Marketing Cloud Objectives

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Increase ROI

Increase Conversions

Optimize Marketing Spend

Improve Customer Loyalty & Brand Experiences

Capitalize on Social & Mobile Opportunities


FF

For questions or feedback, please reach out to: Waldo Smeets | [email protected]

mailto:[email protected]

Technology

Amplexor Customer Experience Management seminar Adobe