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DunavNET
Augmented Reality - Connecting
Physical and Virtual Worlds
March 2015
Dr Boris Pokrić
CTO
DunavNET, Novi Sad, Serbia
Boris Pokric - Short Bio
• CTO and co-founder of DunavNET last 8 years
• PhD degree in Artificial Vision Sciences
• 20+ years experience, 10 years in the UK
• Working previously for large customers such as
Motorola, Sagem, LG, Qualcomm and Samsung
• Business and product management in
DunavNET
• Managing R&D activities
About the Company
• Established in 2006, in Novi Sad, Serbia
– Office in Dublin, Ireland
• Number of employees: 50
– of which • 90% with university degrees
• 20% with PhD
– average experience: 5 years
• Founder member of International IoT Forum
– www.iotforum.org
• Founding member of Alliance for IoT Innovation
– http://ioti.eu
DunavNET
Smart Lab active in EC co-funded FP7 and H2020
programme
Focus on Internet of Things, smart cities, Future
Internet and AR. Currently 12 running EU projects
Spin-off
Development of novel mobile and web solutions
mTicketing, Augmented reality
DNET game studio develops complex mobile games
Own titles
Consulting services to clients in Germany and UK
More than 2mill downloads
Main focus areas
• Smart city technology and services– IoT
– Smart transport
– Environmental monitoring
– Cloud based solutions
• Mobile services and applications– mTicketing and mPayment
– Augmented Reality
– Games, Serious and Fun
Research and Innovation
• 6 projects funded in FP7 programme
• 2 projects funded in EU CIP-PSP programme
• 4 projects in H2020
• 2 projects funded by Innovation fund of Serbia
• Main partners– Engineering (Italy), Univ. of Surrey (UK), Mandate
International (Switzerland), Alexandra Institute (Denmark), Univ. of Murcia (Spain), Indra (Spain), NEC, Disney Research, ETH (Switzerland), Ericsson (Sweden), Tehnicolor (France)
– City of Novi Sad, Informatika (Novi Sad)
Products
• ekoNET – environmental monitoring IoT
service, http://ekonet.solutions
• ARgenie – SaaS and PaaS for building AR
apps, http://argenie.eu
• fleetNET – fleet management solution,
http://dunavnet.eu
• iotNET – scalable and flexible IoT platform
Augmented Reality
• The overlay of computer-presented information on top
of the real world
• Real world in this context is as experienced by the
utilised sensor technology
• Additional content includes any media such as sound,
image, videos
• Using mobile phone or wearable AR display such as
Google Glass, Epson Glasses or Microsoft HoloLens
TYPES…
Location-based AR
Image marker AR
Markerless
Wearable display
SENSING…
Location marker detection
• Using GPS for location
• Using gyroscope, accelerometer and
compass
• Determine the exact location in 3D space
(translation and rotational angles), 6 degrees
of freedom
• Render AR content in relation to the 3D
location of phone
Image marker detection
• Much more complicated
• Requires image recognition
• Matching with large marker database
• Needs 30 fps video processing
• Often uses cloud side processing
SIFT Example
Depth sensing AR
• Using 3D cameras
• Simulating 3D
camera using mono-
lens
• Detection of 3D
environment
• Placing AR content
in relation to the
sensed environment
PTAM – Oxford Labs
Vuforia™ Smart Terrain™
APPLICATIONS…
Advertising
Marketing
Industrial
Scientific
Environment
Arts and architecture
Education
Medical
Publishing
Sport
MAKING AR APP…
Process - conventional
Process – using SaaS
ARgenie
ARgenie Creator Main Features
• Number of templates available
– ARfie (taking AR photo with AR content)
– Postcards, birthday cards…
– Treasure hunt game
– AR books, newspapers (soon)
– Product promotion (soon)
– Company promotion (soon)
ARgenie Creator Web Portal
ARgenie Viewer
• Views the presentation content
• Presentations classified into
categories (business, games, …)
• Can be:
– private – just for your friends
– public – shared with everyone
• Includes market with pricing
Marker triggered 2D model – content fixed on screen
not marker dependent after triggeringResearchers' Night
MarkerMarker
Markerless 2D model – content fixed on screen
I drink wine
Markerless 2D model – content fixed on screen
selection among different 2D models availableKombank Arena Fan
Marker triggered 2D model – content fixed on screen
selection among different 2D models available
not marker dependent after triggering
Ariel
MarkerMarker
Markerless 2D model – content fixed on screen (frame)
+ Marker based 2D model - parallel position
marker dependent after triggering
Lion Group
MarkerMarker
Marker triggered 3D model with or without animation –
marker dependent after triggering
DunavNET AR
MarkerMarker
• List of products families
• Slider option
• product description
• Product selling points
• User notification to manufacturer if the product was not found at the selling point
• Scanning the products and AR content displayed
AR Custom Apps for Products
AR Custom Apps for Conferences
• Participants’ list
• Slider option
• Participants’ bios
• Conference programme
• Scanning the accreditation and AR content displayed
• Digital2014
AR Custom Apps for Wines
• List of wineries
• Wine information
• Wine selling points
• Wine ordering option
• Recognition of wine labels and AR content displayed
• vinAR
ar.NET & ps.NET
If you see the sign like one of these two then scan
the image and discover Augmented Reality content!!!
ps.NET is a Serbian translation of the ar.NET
(Augmented Reality.NET)
