Atlassians Global Strategy Leveraging AWS | Atlassian

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Legal disclosureStatements made in this presentation include forward-looking statements.Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. You should not rely upon forward-looking statements as predictions of future events. Forward-looking statements represent our managements beliefs and assumptions only as of the date such statements are made.

Who is?

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2002founded in Australia1,800employees5M+monthly active users65,000+active customers

Atlassian at a glanceCustomer growth27K+65k+Revenue growth

$457M(in USD millions)Q1FY17$35B+market opportunity11years of positive free cash flow$1 $8Cumulative 5 year customer sales

* As of 30 September, 2016

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Atlassian helps you to ship better software, faster Everything your team needs to build and deliver great software, fast.

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* 100% Top Wearable Companies* 100% Ivy League Universities* 90% Top Healthcare Institutions* 80% Fortunes Companies Changing the World* 80% Top Self-driving Car Makers* 80% Largest Financial Services Companies* 80% Largest Telecoms* 82% Top Virtual Reality Innovators* 70% Unicorns* 70% Fortunes Most Admired Companies

This team justshipped theirbeta. To Mars.Atlassian helped NASAs Rover team ship stellar code

NASA. AWS Joint ? , AWS .

Some teams ship code. This team ships everything.The software that runs Amazon runs on Atlassian

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Teslas team drives the auto industry into the future. Atlassian software helps them work efficiently in the name of energy efficiency

Tesla .

Splunk unlocks the intelligence in machine data. Atlasssian helps Splunks software development teams work faster and release more quality code.

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Customers of all sizes in every industry& Lots of joint customers with AWS

, AWS .

Common denominator :Fail Fast, Fail CheapDeliver Fast

Atlassian : 2002AWS : 2006Why Software Is Eating the World : 2011 August (WSJ)

Fail Fast, Fail CheapDeliver Fast

PLANTeam chat, file share, integrationsProject and issue PLAN / trackingIT/business/customer service deskCODE, BUILD & Ship

DEFINEDEVELOPOPERATE

CREATE & collaborate on content

User stories, backlogs & project status

Requirements, Mockups, roadmaps & retrospectives

real-time integrations & team collaboration

deployments, change management & feedback

GIT workflows, Code review & CI/CD

Everything your team needs to build & deliver great software, fast

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Agile

, Git, CI&CD, .

DevOps, DevOps . .Confluence JIRA SW , Bitbucket JIRA SW , Bamboo Pipeline Bamboo JIRA SW , JSD Confluence , .

Just text by itself, for impact.

https://youtu.be/neySeor_vAk

DevOps .

While a lot of you started running Atlassian on a server under your desk, by 2011 it was now used by many teams

- and it was how work got done in your software teams and in many cases across your organization.

CloudServerData CenterPlatform Commitment\

We offer multiple deployment options, because we want you to choose the best one for your organization.

There is no pressure from Atlassian to move to the Cloud. Youll see us often introduce new features in cloud, iterate on those features, and then bring the key, polished features that our customers prioritize into Server.

We are passionate about our Server and Data Center products and customers.

Were committed to addressing the challenges our self-managed customers face.

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, - , AWS Capex-intensive . .

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Its important to call out that, like most progressive ISVs, were constantly looking for ways to improve how we deliver our solutions. Our drivers are probably very similar to yours.

So where possible, we look for ways to move to lower the cost of delivery of our production systems, as well as our dev-test environments. Working with AWS helps us to move from capex-intensive data centers towards much more agile cloud infrastructure. This in turn means we can build and innovate more quickly and rapidly deploy new products in a highly agile fashion.

This helps us stay focused on the solutions were taking to market, and building the best platform for developer and team collaboration, rather than wasting cycles managing infrastructure.

AWS AWS . AWS , AWS . AWS , . AWS .

, APN AWS Atlassian , AWS .

But our relationship with AWS extends well beyond simply using the AWS platform to delivery our solutions or for dev/test environments.

We saw very early on that many AWS customers were also Atlassian customers, and that actually we have a great joint value proposition with AWS.

If AWS is building the best cloud, and Atlassian is building the best tools for agile and highly collaborative development teams, then together we have a really strong joint story about helping agile development teams build for cloud.

So, for the last few years, weve been working with the Amazon Partner Network to build out that joint value proposition. The APN has been instrumental in helping raise the profile of Atlassian in AWSs community, as well as helping AWS build its profile in our customer community.

, AWS JIRA, Conf, BB, JSD AWS . . , , . AWS AWS Cloud formation template AWS . APN AWS DC AWS Service Credit . APN Customer .

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As an example of this, in the last coupe of months, weve released a number of AWS Quick Starts for Jira Software Data Center, Jira Service Desk Data Center and BitBucket Data Center.

These products are aimed at enterprise customers, and because weve designed in things like High Availability and Elasticity, they have a reasonably complex footprint. We worked with the AWS partner team to jointly develop the cloud formation templates and guidance that allows our joint customers to simply press-button deploy an entire best-practices data center product stack into AWS in a matter of minutes. THis makes it easy for a customer or partner to get started with a best-practices installation of our software in the AWS cloud.

Were also running a campaign, co-funded with the Amazon Partner Network service credits, to encourage customers to trial these data center products in AWS. So in this way, were leveraging the people and the resources of the APN to drive joint outcomes.

We have lots more planned on this so stay tuned :)

Customers

40000300002000010000020122013201420152016

Number of Customers

FAB

The cloud will help fuel this growth.

As Mike mentioned at last years AtlasCamp, the number of customers in cloud surpassed server. At current growth rates, by 2018 we could have twice as many customers in the cloud.

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Build and grow your business via the Atlassian ecosystem

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This is the start slide for the MP pitch, to follow (I think) the infinity sign slide.

So as an audience of ISVs, we can have two conversations on how you might work with Atlassian. One obviously is to leverage our products to help your teams build in a highly agile and collaborative way and we would love you to do this of course.

But the second way we can work together is leveraging Atlassian as a platform. A key part of our strategy as an ISV is to not try and boil the ocean, or build for every single end-customer requirement. Instead, what we have done is created a set of APIs and frameworks that allow our add-on partners to build integrations and extensions that dramitcally improve the richness of the Atlassian solution stack.

And a good way to get a view of this is to check out the Atlassian Marketplace.

100%+ CAGR

100% $200M in revenue (2)Revenue: Cumulative amount of $200M in salesTotal paid to developers: $150MRevenue growth: Over 100% CAGR from fiscal 2012 to fiscal 2015Total vendors & add-ons: 2,000+ add-ons, from 800+ 3rd-party vendors and developersNumber of developers in ecosystem: More than 10,000Approximately 40% of our customers have purchased an add-on from the Marketplace

With the Atlassian Ecosystem you already have a market of more than half a million instances and a Marketplace to instantly sell to them. Samir Shah, founder and CEO of Zephyr

Test MGT . 330 . . , .

Mid 2016 : 31M VC funding (its half the size of Atlassians first VC led by Accel in 2010.)

Been around since 2007, launching initially with enterprise test management tools as a SaaS service.Integrated with JIRA early in order to see whether they could juice their enterprise business.Realized that a more concise plugin version of test management inside JIRA suited many teams they werent addressing.Having had some traction with the plugin already, and some kingmaker love from team JIRA, became a founding partner of Marketplace in 2012.Most importantly, they fill the test management hole in Atlassians story. And they fill it neatly from within our product.Have now grown to be one of the top three vendors in Atlassian Marketplace, transacting $20M in sales through us so far.

2000+ Add-ons & Integrations

, 2000 . Payout 1.5 .

developer.atlassian.com

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This one is after the logo slide

And so, to get started head over to developer.Atlassian.com. There youll find the documentation and a bunch of other resources to help you add your own extension to Atlassian.

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Build Atlassian add-ons with AWS

, APN AWS AWS API . Java, Node.js, C# .

AWS , . .

Just while were talking about building add-ons, one of the things were working on with AWS through the APN is a set of blueprints that will help you build add-ons for Atlassian that take advantage of AWS Lambda and API Gateway to create serverless back-ends. Were quite excited about this, because it means our add-on community will be able to rapidly build highly available, highly scalable add-ons that can be implemented in Java, Node.js, C# and other languages, without having to deploy any servers at all.

Look out for more details on this on the Atlassian developer pages in Q1 next year.

Build add-ons, make money.Its that simple.