this is a product

Photo: http://www.flickr.com/photos/marcgutierrez/326716360/

this is a logo

this is a brand.

Photo: http://www.flickr.com/photos/jimsk/128131281/

“A brand is a person’s gut feeling about a product, service or organization.”

– Marty Neumeier

interactions + feelings = brands

celebrities are brands

celebrity influence

now people are too

Photo: http://flickr.com/photos/12037949715@N01/110957444/

“micro-celebrity” influence

#4. You stopped thinking about yourself as a person years ago. Now you're a "brand".

—Top Ten Signs You Might Be A “Weblebrity”

Start-Up Business: Guy Kawasaki

Technology: Robert Scoble

Photo: http://flickr.com/photos/thomashawk/431198284/

Marketing: Seth GodinPhoto: http://flickr.com/photos/zoomar/2159635379/

The 5 B’s of Building Brand U.0

Be Ubiquitous: Create multiple streams of “you”

Be Social: Effectively manage your “social systems”

Be Interesting: Write, photograph, share, give

Photo: http://flickr.com/photos/bowbrick/1806355200/

Be Remarkable: Do something worthy of a remark

Photo: http://flickr.com/photos/thethi/2335251416/

Be Yourself: Let your personality shine through

Photo: http://www.flickr.com/photos/rohitbhargava/2402686705/

Be Yourself: let your personality shine through

“Just like the gold rush, this is going to end…what are you waiting for?”— Gary Vaynerchuk

Photo: http://www.flickr.com/photos/briansolis/2685816202/