Brussels Twestival (un)conference reportSocial Media for Social Change

Le Botanique, BrusselsFebruary 12, 2008

Social Media for Social ChangeOrganization of an UNconferenceOrganization of an UNconferenceWho?

About 60 participantsAbout 60 participantsChristian De Neef, biznessence (facilitator)Onno Hesselink, ello-mobileM Bi dl W t & E F ilit U it C7Murray Biedler, Water & Energy Facility Unit, C7Nathalie McDermott, ON ROAD MEDIAAlain Deneef , États Généraux de Bruxelles (conclusions)

Murray Biedler and team at workChristian De Neef introducing the conference

Nathalie McDermott sums up her team’s resultsSome participants during the plenary session Photography by Filip Bunkens - http://www.pitslamp.be

Social Media for Social ChangeOrganization of an UNconferenceOrganization of an UNconferenceWhy?

Make tweeters meet in real worldMake tweeters meet in real worldReflect on a platform for social changeShare social media experiencesN t kNetwork

How?Introduction - Christian De NeefIntroduction Christian De Neef3 work groups during 1 hour– Social economy & new medias - Onno Hesselink

Cl t f b d M Bi dl– Clear water for everybody - Murray Biedler– Social media for social change - Nathalie McDermottA plenary session during 1 hour - Christian De Neef & Alain Deneef

Social Media for Social ChangeConclusions by Alain Deneef

2 groups of activists working together: – Social media/networks : looking for a causeg– Social cause : looking for new toolsHow to bridge the gap between them?Is there a purpose in meeting each other?Is there a purpose in meeting each other?

Maybe both a problem and opportunity:

Media/network people are looking to leverage their network in socialMedia/network people are looking to leverage their network in social sphere, but maybe also in cultural, political, economical...

Too much « noise » may hide the potential outcomes of a real social di f th i lmedia for worthy social causes

Give time to time and learn : this is the first meeting…

Don't forget Bill Gates words: We always overestimate the change thatDon't forget Bill Gates words: We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten!

Social Media for Social ChangeBest Practices

(P)eople • Interest, Motivation, Passion, • Play - “what excites peoples”

Best Practices

y p p• No barriers, inclusion, participation• Involvement

(B) siness foc s(P)rocesses (T)echnology

• Free (access)O S

• TransparencyM it i

(B)usiness focus• Need• Cause• Niche • Open Source

• Light-weight• Existing tools• “Forget about technology”

• Monitoring• Evaluation• Transform social media into real

world relationships

• Sustainability• Funding

(S)tructure• Identify stakeholders (target movers & shakers, super

advocates, funders, sponsors, early adopters, etc.), , p , y p , )• Community ownership• Social media gatherings (e.g., twestival)

Social Media for Social ChangeElements of a Vision

(P)eople • Integrate across generations (elders, youth), cultures, politics, geography,

Elements of a Vision

y ), , p , g g p y,language, etc.

• New Paradigm - Startup mentality

(B) siness foc s(P)rocesses (T)echnology

• Open/Creative Commons• Consolidate local twitter iti

(B)usiness focus• Create awareness• Educate• Expand = “6B people”communities

• Match people/skills at the right time

p p p• “Give everyone a voice”• Political action - engage

people socially - turn people into advocates

(S)tructure

p p(e.g., water)

• Map of participants (e.g., “tweeters here today”)• Regular meetups by language, region, interest• Network fairs

Social Media for Social ChangeCompetenciesCompetencies

Social CommunicationsSocialWorking with groupsSocial economyS i l hi

CommunicationsMarcommAdvertising

Social entrepreneurship

CognitiveKnowledge management

JournalismBlogging

TechnicalKnowledge managementKnowledge sharingCommunity leadership

TechnicalInfrastructureInternet education

Internet educationTraining Entrepreneurial

Sustainable economySocial entrepreneurship

Social Media for Social ChangeValuesValues

Accessibilityy

Openness

TrustTrust

Social commitment

...

Social Media for Social ChangeFuture developmentsFuture developments…

What is our aim?

Who is interested?

How to follow up : workshop? Conference? Sponsored Social media breakfasts?media breakfasts?

Where to put information?

f ki t th iki (d ft i t )for working together: our wiki (drafts, improvement,)

for publication and commentaries: twestival blog

Send to presenters for commentaries before publication

Send to the distribution list? (emails from amiando)

Editing a map of tweeters attending the conference?