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The Publishers’ Innovation DilemmaSolving Innovation with Technology:Buy or Build?
Richard SobelDirector, Platform StrategyIAB Innovation DaysMay 17, 2012
Automation
Integration
Scale
Solutions Looking for Problems
FUD
Complexity creates long-term business problems…
… And increases Total Cost of Ownership (TCO).
IT infrastructures that are made up of many, varied
components — many servers, multiple operating
environments and complex data storage schemas—
are harder to change, cost more to maintain and are
less responsive to the needs of the enterprise.
Janice LawrenceSemantic Arts, March 16, 2012
“ “
8
BUY BUILD
To Buy or Build,That is the question
BUYBUILD
Factors of Decision Making
Goals Keys to Business
DefiningROI
BUILD
Focus On Your Requirements
The Idea Is Just the Beginning
Beware Internal Politics
The Build Is Just The Start of Your Costs“
“Seventy percent of software costs occur after
implementation.
To Build or to Buy IT Applications? Polly S. Traylor Infoworld
What Does This Do To Your Business?
Can You Compete?
187MM Unique UserscomScore March 2012
$5B Display Sales Revenue2011 10K
12% Display Sales Market Share
PWC Entertainment & Media Outlook WW Display Market CY11
Take advantage of experts who know their business because they have multiple customers
The Power of Specialization
20
“
“
In fact, by the age of twenty, the elite performers…
had each totaled ten thousand hours of practice.
Malcolm GladwellOutliers: The Story of Success
Intelligence Requires Volume
Inform DevelopmentRoadmap
“
“23
The best bet… is to collect and present the data,
with detailed options and consequences, to business
stakeholders. Then, let them make the decision.Mark LutchenFormer global CIONow head of IT Effectiveness PracticePricewaterhouseCoopers
Automation
Integration
Scale
Questions?
Richard Sobel@sobelsays
@pubmaticwww.pubmatic.com