Components ofSocial Media Strategy 

 Anne Mims Adrian, Auburn-eXtension Jonell Hinsey, Tennessee State

Rhonda Conlon, North Carolina State Peggy Hull Shuffstall, Penn State

www.slideshare.net/aafromaa 

Photo: http://www.flickr.com/photos/lululemonathletica/3876577832/

Define goals

Go where the people are

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Listen

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Engage

Photo: http://www.flickr.com/photos/suttonhoo22/145416014/

Create value 

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Integrate tools and approaches

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Create usefulness for others 

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Consider collaboration opportunities 

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Photo:http://www.flickr.com/photos/cambodia4kidsorg/109718423/Photo: http://www.flickr.com/photos/aussiegall/286709039/

Evaluate 

Train staff and clientele 

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Components ofSocial Media Strategy 

Available on www.slideshare.net/aafromaa 

and docs.google.com/present/view?id=dgpn55tt_591fqvbqsf4