flickr: johnloo@sarahokeefe

Content strategy triage

Sarah O’Keefe Scriptorium

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@sarahokeefe

flickr: steevithak

Who lives?Who dies?

Who do you fight to save?

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In this session, you’ll learn:

❖ How to prioritize content strategy efforts

❖ What types of problems can’t be solved

❖ Where you can make the biggest difference

Sarah O’Keefe

@sarahokeefe

❖ President and founder, Scriptorium (1997)

❖ Content strategy analysis

❖ Solving business problems and achieving strategic goals with content-driven solutions

@sarahokeefe @alanpringle