Cardware 2013

Stakeholders driving payment evolution & digital identity

Your logo here

Coping with the Shift to Virtual Payments

Michael Gokturk | CEO at Payfirma

Cardware 2013

Stakeholders driving payment evolution & digital identity

Virtual =

Frictionless

Cardware 2013

Stakeholders driving payment evolution & digital identity

Frictionless For MerchantsFrictionless For Merchants

“I can take payments anywhere”“I don’t waste money on

hardware”“I know my business numbers”

“I can take payments anywhere”“I don’t waste money on

hardware”“I know my business numbers”

Cardware 2013

Stakeholders driving payment evolution & digital identity

Frictionless For Customers

“I can pay however I want”“I can checkout fast and it’s simple”

“I can engage with the brands I love”

“I can pay however I want”“I can checkout fast and it’s simple”

“I can engage with the brands I love”

Cardware 2013

Stakeholders driving payment evolution & digital identity

Why so difficult and so many fails?

Cardware 2013

Stakeholders driving payment evolution & digital identity

Card Associations

eWallets

CONSUMERS

MERCHANTS

Bank Credit Cards (Issuers)

ISOs

Mobile Merchant Providers

Processors Point of Sale Terminals

Business Credit Cards

Closed Networks

Banks

eWallet Platforms

Gateways

Online and In-Store Merchant Providers

Integrated Systems

Cardware 2013

Stakeholders driving payment evolution & digital identity

Look how Look how far we’ve far we’ve comecome

Look how Look how far we’ve far we’ve comecome

Cardware 2013

Stakeholders driving payment evolution & digital identity

Cardware 2013

Stakeholders driving payment evolution & digital identity

I don’t want to buy hardware that will be outdated in six months.

I don’t want to learn a new system and have to train my staff.

I don’t want to make it more complicated for my customers.

How Can a Retailer Keep up?How Can a Retailer Keep up?

Cardware 2013

Stakeholders driving payment evolution & digital identity

Don’t jump onto any bandwagon.

Cardware 2013

Stakeholders driving payment evolution & digital identity

If your customers are not using mobile wallets, don’t worry about them yet.

Cardware 2013

Stakeholders driving payment evolution & digital identity

If your customers are not lighting a fire under you for

PayPal or Bitcoin, don’t implement it.

Cardware 2013

Stakeholders driving payment evolution & digital identity

If the chargeback liability is not important to your business, don’t

spend extra for EMV.

Cardware 2013

Stakeholders driving payment evolution & digital identity

If your average transaction size is $150, don’t think about NFC.

Cardware 2013

Stakeholders driving payment evolution & digital identity

If people will buy more with eCommerce, get an online store.

Cardware 2013

Stakeholders driving payment evolution & digital identity

Your logo here

@Payfirma

www.payfirma.com

facebook.com/Payfirma