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Business Intelligence for the Recession Daniel Morgan & Belinda Johnson Cortell New Zealand Limited Make change work for you IBM Insight Forum 09 ®

Cortell - A Business Intelligence Platform for the Recession

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Cortell - A Business Intelligence Platform for the Recession. Presenters: Daniel Morgan & Belinda Johnson

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Page 1: Cortell - A Business Intelligence Platform for the Recession

Business Intelligence for the RecessionDaniel Morgan & Belinda JohnsonCortell New Zealand Limited

Make change work for youIBM Insight Forum 09®

Page 2: Cortell - A Business Intelligence Platform for the Recession

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What is Business Intelligence?What is Business Intelligence?“Information in the hands of the 

h l h h ”Information: Coordinated Data presented in

right people at the right time.”p

a Meaningful Framework

Right People: Decision MakersRight People: Decision Makers

Right Time: While it can still make a difference

“Business Intelligence was the No 1 technology priority f ’ f h hi d i ”for CIO’s for the third year in a row.”

– Gartner survey of 1,500 CIO’s worldwide (2008)

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Benefits of World Class BI:Benefits of World Class BI:

FASTER: Automated data transfer processes areFASTER: Automated data transfer processes areexecuted in a fraction of the time with mostmanual processes eliminated.

BETTER: A ‘single source of truth’ ensures dataintegrity and accuracy.

RICHER: Powerful accurate information means moreprofitable decisions.

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AWorld Class Business Intelligence Tool:A World‐Class Business Intelligence Tool:Provides an organisation with an application environmenth d li li bl i f i h l lthat delivers reliable information to the relevant people.

Future‐proofs the business by being scalable, flexible, andeasily managed to meet the prevailing needs of the day ‐such as adding new applications; reflecting changes insuch as adding new applications; reflecting changes inbusiness structure or requirements; or additions andreplacements to underlying source systems etc.p y g y

Fits around the business – the business should not have toFits around the business the business should not have tochange just to meet the needs of the tools.

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Common questions in business today:Common questions in business today:What is the most profitable service we provide?

Are our cash‐flows adequate?

Do we have the right number of people doing theDo we have the right number of people doing the right things?

Where can I cut costs?

How will we know we are approaching critical decision milestones?

How will I best prepare the company for the inevitable bounce back?

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Page 6: Cortell - A Business Intelligence Platform for the Recession

6Performance Management

How areHow are

Performance Management

How arewe doing?How are

we doing?

What shouldb d i ?

What shouldb d i ?we be doing?we be doing?

Why?Why?

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Page 7: Cortell - A Business Intelligence Platform for the Recession

7Performance Management

Finance Analytics and Reporting

Performance Management

Finance

ProductDevelopment

Sales

Analytics and ReportingAnalyze and optimize performance 

Enterprise Planning

Why?

Enterprise PlanningPlan, forecast and control enterprise resourcesWhat should 

we be doing?

OperationsMarketing Financial Consolidation and ScorecardingMonitor strategy and report with confidenceHow are we 

doing?

C HumanResources

IT/Systems

CustomerService

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Performance Management

How ared ?

How ared ?we doing?we doing?

What shouldwe be doing?What shouldwe be doing?

Why?Why?

“The philosophers have already perceived the world in various ways; h i i h i ”

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the point is to change it.” 

Page 9: Cortell - A Business Intelligence Platform for the Recession

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The BI SolutionThe BI Solution

Cognition : The mental process of knowing; including aspects such asThe mental process of knowing; including aspects such as 

awareness, perception, reasoning, and judgement.

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Page 10: Cortell - A Business Intelligence Platform for the Recession

10Business ApplicationsBusiness Intelligence often starts in the areas of:

Interpretation and publishing of information

Data modeling and simulation

Planningg

Budgeting

ForecastingForecasting

Capital planning

HR planningHR planning

Management reporting

Performance measurement including KPI’sPerformance measurement, including KPI’s

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Page 11: Cortell - A Business Intelligence Platform for the Recession

11IBM Cognos Overview:

N

Google Search Cube Viewer MS ExcelHTML & E il

Cognos Office

RMAT

ION

Single Portal with Zero‐footprint Web Interface

Cognos Mobile Dashboards HTML & Email

INFO

R

IBM Cognos Business IntelligenceReporting, Dashboards, SS Ad‐hoc Query, Analysis, Scorecarding, Forecasting, Planning, Budgeting, Cashflow, Event 

Incorporates: Common Metadata, Security, ETL Process, Query Engine, Automations, Process PR

OCES

Management Automations, ProcessManagement, Write‐Back

Data Source 2

Manual Entry

Data Source 3Data Source 1 Data Source….

DATA

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12Who are Cortell?

Independent Business Intelligence consultancyP ti l it t t IBM C B i I t lliParticular commitment to IBM Cognos Business IntelligenceApplication development teamNational presenceNational presenceAuckland, Wellington, Hamilton & Christchurch

International officesInternational officesSydney, Melbourne, Brisbane, Dallas, Hong Kong

Good practical experience in:Good practical experience in:Public Sector, CE / SOEs, Councils, DHBs, TertiaryLogistics Finance Utilities Manufacturing RetailLogistics, Finance, Utilities, Manufacturing, Retail

“Enhancing Corporate IQ”

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Page 13: Cortell - A Business Intelligence Platform for the Recession

13Cortell NZ Cross‐Section of Clients

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IBM Cognos Business Intelligence:IBM Cognos Business Intelligence:

DemonstrationDemonstration:

Financial Performance Management

Cost‐to‐serve model using 

C ll V l M & IBM C TM1Cortell ValuMax & IBM Cognos TM1

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