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You have a mobile strategy. Now what? As mobile evangelizers, we are heartened by the fact that we no longer need to convince our clients on the importance of a mobile strategy. Many of the organizations we speak to understand the importance of having a plan. The focus is now shifting to executing on the plan. A mobile strategy is worthless if it can't be executed. However, this is the problem we are seeing over and over again in our meetings with business and technology leaders. Typically, we see: - The mobile strategy is based on a vision of mobile use in the future - The vision quickly broken down into initiatives that are too aggressive and not based on understanding true organizational readiness - A huge disconnect between the expectations of the business teams and the ability to develop, deliver and support these solutions - A stalling of the mobile strategy - before it ever gets moving It's time to unstick your mobile strategy. It's time to make progress. Download these slides to learn how to create an actionable mobile strategy. Specifically: -How to break your mobile strategy down into achievable tactics -How to prioritize your strategy to ensure you are executing optimally -The optimal organizational structure to support you mobile strategy -Example of large organizations successfully executing their mobile strategy
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Welcome. @propelics We will begin at 1:02pm EDT!
Creating an ActionableMobile Strategy October 29th, 2013
Propelics Background – About Us
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• 15+ year track record • Fortune 500 clients • Global experience • 100% focused on mobile
for the Enterprise • San Jose, Boston,
Pittsburgh
Propelics creates mobile strategies and world class Apps for the Enterprise.
Trusted by companies like yours:
• Enterprise Mobile Strategy Services Enterprise Mobile Strategy Mobile App Portfolio Mobile App Scoping & Planning IT Readiness for Mobility BYOD and MDM Strategy Innovation through visualization Center of Excellence Creation
• Mobile Advisory Services Mobile Mentoring Executive Education Speaking Engagements
• Managed Services UX Design Mobile App Architecture Onshore and Offshore App Development Mobile App Support and Administration
What We Do
Shahab Choudhry: Partner - Propelics
Shahab is a visionary thought leader who has been at the forefront of trying to make sense of the various technology shifts in the past two decades.
He has advised several startups, early stage companies and Fortune 500 companies in making the most of these technology shifts. He continues to be a “Trusted Advisor” to some of the leading brands around the world. Shahab is frequent speaker at conferences related to mobile.
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Key Trend #1 Mobile as a game changer is finally being understood
Source: Appcelerator Q3 2013 Enterprise Mobility Survey!
Key Trend #2 Shift in focus from planning to execution
Source: Yankee Group 2012!
Key Trend #3 Mobile strategy beyond the consumer facing mobile app
Source: Appcelerator Q2 2013 Developer Survey!
IT Governance and Policies
Services and integration Security and Risk Management
Device Management App Development methodology
Architecture
Technology Considerations
Enterprise Mobility
Strategy
Business Drivers
Mobile innovation
Business demand
Growth
Competitive differentiation
Brand Perception
Penetration
Customer Satisfaction Retention & Loyalty
Channel Considerations
Regulatory Considerations
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The value of an enterprise mobile strategy is not lost on the stakeholders in the organization
Assumption #1
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Your organization is guilty of “random acts of mobile” that have exposed numerous new challenges and opportunities
related to mobile
Assumption #2
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Your organization has allocated the needed budget (or is in the process) to develop a mobile
strategy
Assumption #3
IT Governance and Policies
Services and integration Security and Risk Management
Device Management App Development methodology
Architecture
Technology Considerations
Enterprise Mobility
Strategy
Business Drivers
Customer Interaction strategies
Mobility Perspectives
Growth
Competitive differentiation
Brand Perception
Penetration
Customer Satisfaction Retention & Loyalty
Cross Industry Considerations
Regulatory Considerations
Enterprise Mobile StrategyApproach Details
Business Drivers
INNOVATION HOTSPot
Innovation thru
Visualization
Market Opportunity
Innovation Strategy & Alignment
Business Segments, Verticals, Channel,
solutions
Mobile Strategy: Approach
Action Plan
Recommend
App Portfolio
Mobile App and BYOD
Risk Profile
Technology Maturity
Assessment
Business & IT Roadmap
Step I: Direction Setting
Step II: Ideation, Assessment, Risk Analysis, Visualization
Step III: Roadmap & Next Steps
#1. Define the “Innovation Posture”
Define the “Innovation Posture”
Access to existing data stores
Extend enterprise apps
Mobile as a “bolt on” to current process
Mobile apps to extend interaction and engagement
Innovate the core process using mobile (game changer)
Mobile first organization
Innovation HotSpot
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• Innovation Influence - (customers, employees, distributors, suppliers, leadership, partners,
resellers etc.) - B2C - B2E2C - B2E - B2B
• Opportunity Identification - Identify Innovation “Hot Spot”
- Business Value - Innovation - Mobile Suitability - Competitive Advantage - Readiness
Innovation Heat Map
#2. Rank Your Business Drivers
Rank Your Business Drivers
• Consumer Channel!• Brand Perception"• Loyalty"• Engagement"• Repeat Visits"• Customer Satisfaction"
• Partner Channel!• Competitive Advantage"• Market Share"• Partner Satisfaction"• Sales Effectiveness"
• Employees!• Employee Satisfaction"• Retention"• Effectiveness"• Efficiency"!
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!
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#3. Understand the Business Demand
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#4. Understand the Risk Components
Risk Analysis
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Use Case Articulation across
Stakeholders
Business Value
untrusted
Restricted
SEMI -Trusted
Trusted
Risk
Business Value
Assets Accessed
Risk of Breech
Scoring
Use Case Classifica:on
Use Case Categorization: Risk: Types of Exposure (e.g. User data, customer information, financial, etc.), Impact of Exposure (e.g. Public perception, legal exposure, financial)
Business Value: Alignment with drivers
#5. Assess the Readiness for Mobile
IT Discovery and Assessment
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tag
e
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Sta
ge
3
Sta
ge
2
Sta
ge
1
Sta
ge
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Maturity Ranking
Mobile Maturity Matrix
Mobility Strategy
Enterprise Info. Mgmt.
IT Delivery & Support
Policy Definition
Policy Governance
Network Infrastructure
Security Infrastructure
App development platform
Mobile Device Mgmt. Platform
Telecom Expense Mgmt.
Mobile delivery and support
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• Establish current state!• Gap identification based on:!- Foundational!- Vulnerability/Risk!- Compliance!- Lacking capability!
Mobility Report Card
#6. Define an Action Plan That Measures Impact in Weeks Not
Months
IT Strategy Roadmap
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Required
Short Term
Mid/Long Term
Future
Quick Wins
• Actionable steps!• Prioritized by value,
readiness and cost!• Organized into
phases - iterative!
#7. Establish a MCOE to Provide Guidance
Establish a MCOE to Provide Guidance
Unclear if MCOE should be a part of IT
COEs are not new so what is the issue?
Mobile is still a bolt on
Guidance vs. governance
Mobile Web Services
BYOD
MDM Testing
Mobile Analytics Governance
Apps vs. Web
Mobile Innovation UX Guidelines
Mobile SDLC
Supported Devices
App Deployment
Wireframe / Prototyping
Help Desk
Mobile App Inventory
Security
Version Control
Mobile COE Coverage
TEM
Mobile App Dev Platform
App Architecture Mobile Policies
The Repository Model n A repository of mobile best practices and information on
standards, tools, and templates The Coach Model
n A competency center to provide mobile expertise and some oversight for the organization
The Manager Model n Concentrates on mobile governance responsibilities and
may provide the direct management of mobile projects
Repository – Coach – Manager Model n An internal consultancy to advise on and govern mobile
projects. Has authority to evaluate and monitor mobile projects across
n Combination of the attributes associated with the repository, coach, and manager models
Mobile COE Models
Mobile COE Models
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Propelics Kickstarts
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Propelics Special Offer
Free 1 Hour Mobile Advisory Call
[email protected] 888-405-2820
Mobile App Roadmap
Mobile App Scoping & Planning
Mobile Center of Excellence
Mobile App Rapid
Prototyping
IT Readiness for Mobile Kickstart
Prototype Factory
Thank you (Q&A)
@propelics
