Embed Size (px)
Citation preview
Pushing the envelope
Agenda
1)Easytobook.com2)Retrospect en doelstellingen3)Campagnes doormeten4)A-B testen5)Funnel segmentatie6)Product optimalisatie7)Vraag en aanbod8)Email Retargeting
About useasytobook.com
Hotel reservations made easy…
About us5 promises
1) Inventory
a LARGE inventory of GREAT hotels.
2) Inspire
Inspire & assist the booker to book on our website
3) Personal
4) Unique deals
5) Support
Support in every step of the experience
Funnels?Campagnes?
Conversiemeting?Adwords koppeling?
2008
Roadmap
Return on AdspendOnline mix
Groei
ROAS optimalisatie
A-B testen
Design Layout
Subjects Offers
A-B Testen
FunnelsSegmenteren
VergelijkenProduct funnel
Instellen
Gebruikelijke funnel
Funnels vergelijken
Product funnelVergelijk campagnes
Product optimalisatie
Product optimalisatie
Custom Variables
Vraag en aanbod
Vraag en aanbod
Vraag en aanbod
Arrival dateDeparture date# hotels# available hotels# searches--------------------------+ACTION!Tuesday, A
pril 26, 2
011
Wednesday, April
27, 2011
Thursday, A
pril 28, 2
011
Friday, A
pril 29, 2
011
Saturday, A
pril 30, 2
011
Sunday, M
ay 1, 2
011
Monday, May 2
, 2011
Tuesday, May 3
, 2011
Wednesday, May 4
, 2011
Thursday, M
ay 5, 2
011 -
1,000
2,000
3,000
4,000
5,000
6,000
7,000
0%
10%
20%
30%
40%
50%
60%
70%
80%
AvailabilitySearches
Email retargeting
Resumerend
CampagnesTestenFunnelProductNauwkeurigheidImplementatieGebruikersgemak
Vragen?
