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http://www.sennza.com.au/ | Twitter: @sennza DIY - ONLINE DOMINATION Lachlan MacPherson

DIY Online Domination

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Page 1: DIY Online Domination

http://www.sennza.com.au/ | Twitter: @sennza

DIY - ONLINE DOMINATION

Lachlan MacPherson

Page 2: DIY Online Domination

YOU HAVE THE TOOLS, NOW WHAT? Ø  Get found on Google

Ø  SEO – Top 5 things to do now!

Ø  Life beyond Google

Ø  Don’t chase your customers, let them find you!

Ø  Inbound Marketing. What is it?

First stop, SEO Quick Guide

Page 3: DIY Online Domination

SEO & WORDPRESS

“If you do everything on WordPress you’re pretty much automatically

covered as far as SEO”

- Matt Cutts, Head of the Webspam Team @ Google

Page 4: DIY Online Domination

ADVANTAGES OF A WORDPRESS SITE Ø  Search Engine Friendly URLS

Ø  RSS Feeds

Ø  Content Rich, Search Engine Friendly HTML

Ø  Visitor Participation

Ø  Scheduling of posts

Ø  Ease of maintenance

Ø  Extensibility (“there’s a plugin for that”)

One click plugin, theme and core updates!

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1. CHANGE YOUR PERMALINKS

Under Settings->Permalinks

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2. WORDPRESS SEO BY YOAST

Ø  Title and Meta Descriptions

Ø  Take control of robots!

Ø  Canonical URLs

Ø  Breadcrumbs

Ø  XML Sitemaps

Ø  Twitter & Facebook Open Graph Data

The Best SEO plugin for WordPress! http://wordpress.org/extend/plugins/wordpress-seo/

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3. TITLE AND META DESCRIPTIONS

Dead simple checklist for each page!

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4. BREADCRUMBS

Home > Blog > SEO

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5. XML SITEMAPS

Webmaster Tools

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6. SOCIAL - TWITTER & FACEBOOK

Additional data for people linking to you on social networks!

Page 11: DIY Online Domination

DIVERSIFY

Don’t rely on Google to be there for you http://www.google.com/analytics/

Ø  Search – People find you

Ø  Referral – Found you though (online) word of mouth

Ø  Direct – Repeat business, or know who you are.

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WHAT IS INBOUND MARKETING?

This all sounds great… BUT HOW??? http://inbound.org/ - Keep up to date with the latest inbound marketing news

Ø  The opposite of Outbound Marketing (Push Marketing)

Ø  Advertising, TV, Radio, Newspaper, Online PPC

Ø Outbound relies on shoving your messages in other peoples faces.

Ø …Again, and again, and again.

Ø With Inbound, customers *stumble* across you.

Ø  Customers see you as an authority in your market

Ø They look to you for advice and thought leadership.

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WHAT DO CELEBRITY CHEFS KNOW ABOUT BUSINESS THAT YOU DON’T?

Hint, it’s not about the food…

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GIVE YOUR RECIPES AWAY

Additional data for people linking to you on social networks!

Ø They don’t closely guard there secret recipes

Ø They give them away

Ø Give people as much information to help them as you can

Ø  Don’t be afraid of your competition

Ø If you don’t they eventually will

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CONTENT IS THE FUTURE

If Coca Cola is doing this, how long until you competitors are? http://www.youtube.com/watch?v=LerdMmWjU_E

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THAT’S FINE FOR COCA COLA...

If Coca Cola is doing this, how long until you competitors are?

Ø Do you have a smart phone?

Ø It has a camera and a microphone

Ø  Interview smart people – smallbusinessbigmarketing.com

Ø  Record your thoughts on the way to work – tontodigital.com

Ø Interview your customers! – 30 second clip how they use/love your product

Ø Don’t have happy customers?

Ø 5 things our customers hated about our product and what we did to fix it!

Ø Scared of your face and voice? You phone also takes pictures

Ø  Do you have a laptop with the webcam?

Ø http://plus.google.com/hangouts/ <- This is small business GOLD!

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BUT MY INDUSTRY IS BORING…

Additional data for people linking to you on social networks!

Ø Boring Content:

Ø  http://www.seomoz.org/blog/companies-in-boring-niches-creating-great-content

Ø  Dollar Shave Club

Ø Blendtec

Ø Open Business Forum – American Express

Ø  Think about related industries

Ø  Forums

Ø Is it shareable? – It you received it in an email, would you forward it to a friend?

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GET OFFLINE

Additional data for people linking to you on social networks!

Ø It doesn’t have to be online

Ø Meetup.com – small get together

Ø Eventbrite.com – bigger events

Ø  Stop thinking about $’s start thinking how you can help others

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RECAP!

http://www.sennza.com.au/

Ø  Niche – Go for the quick wins!

Ø  Leverage free and cheap software

Ø  Automate the pain points in your business

Ø  Action the 6 SEO quick wins. Do it now!

Ø  Create sharable content

Ø Your business is not boring

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THANKS! ANY QUESTIONS?

http://www.sennza.com.au/