Beyond  Digital….    The  bea'ng  heart  of  disrup'on  

Dr  Ken  Hudson  www.drkenhudson.com  

My  story  

But  …  

I  was  lucky  

But  many  disrupted  brands  or  businesses  do  not  make  it    

Once  you  have  experienced  a  new  ecosystem  

   

7  

Consumers  

Imagina.on  Digital  Solu.on  

Experience  

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Consumers:  -­‐  Taxi  drivers  &  users  -­‐  Car  owners  -­‐  Public  transport  users  

Imagina.on:  -­‐  Drivers  use  their  own  car  -­‐  RaIng  system  

Digital  Solu.on:  -­‐  Mobile  app  -­‐  Link  with  GPS  -­‐  Big  Data  

 Experience:    -­‐  easier,  faster  &  safer  way  to  travel  

‘I  have  nothing  to  wear  tonight.’  

A  DisrupIve  eco-­‐system  starts  with  a  consumer  problem  

‘We  both  had  frustra'ng  experiences  buying  eyeglasses,  so  we  decided  to  offer  an  alterna've  to  the  overpriced,  uninspiring  eyewear  on  the  market.’  David  Gilboa,  co-­‐founder,  Warby  Parker  

The  disrupIve  ecosystem  is  inspired  by  imaginaIon…  

Or  reinvenIon  

And  empowered  by  digital  &  technology  

It  also  requires  the  bea'ng  heart  of  passionate  people  to  make  disrup'on  &  growth  happen.