Barcodes are everywhere. . .Everyone is excited about 2D barcodes, but the real story is with 1Dbarcodes. 2% of products have 2D, 97% of products have 1D!

ShopSavvy™Mobile Shopping Assistant

ShopSavvy is an award-winning application that connects consumers withproducts, brands and retailers.• Users scan 1D or 2D barcodes on any of more than 22 million products using their phone’s built in camera.• ShopSavvy returns product results with prices from online and nearby local retailers.

• 1 million+ ShopSavvy Users and 2.8 million+ downloadsin US (EU launch last month)

• 105,000+ downloads last month alone• Won Google’s Android Developer Challenge• T-Mobile’s featured app for US launch of the Google

phone in October ‘08• T-Mobile’s featured app for EU launch in March ‘09• Soon available on the world’s largest carrier: Vodafone• Second most popular app in Google’s Market, available

soon for iPhone, RIM, Palm and Windows Mobile

Progress ReportThe First Five Months

CoverageBrands are starting to notice. . .

IdeasDriving foot traffic with games

Integrate print (circular), web and mobile platforms to generate in-store fun, engagement and activity. Using ShopSavvy’s locationawareness combined with an intriguing game, retailerscan generate regular foot traffic.

- Scavenger hunt with weekly clues in circulars and on web.Clues prompt user to enter store to find the next clue with their mobile phone.

- Users connect (scan) loyalty card to track action.- Customers scan items from clues to get next clue and so on. Instant savings

could be awarded. Hunt could continue week to week until a ‘grand prize’ wasdiscovered and awarded.

- ShopSavvy could return different results based on the user’s prior shoppingactivity, demographics, location and overall engagement.

- Perfect for a partnership with a manufacturer and/or merchant network (Visa,Mastercard, Discover, Amex)

IdeasLoyalty action rewards

Brands could reward ‘points’ for simply scanning their brands andproviding feedback.

- ShopSavvy could track scanning behavior in a particular retailer (i.e. for eachitem in store scanned, user would receive ‘points’ which could be redeemed fordiscounts, free items, etc.)

- ShopSavvy could track scanning behavior for a particular manufacturer.

- ShopSavvy could award additional points for item feedback or reviews providedvia the application (i.e. tell me what you like or don’t like about this product)

IdeasBuilding social connections

Brands attempting to build social connections using social networkslike Facebook, Twitter and MySpace can use ShopSavvy to helpconnect their ‘fans’ to one another.

- Users who scan a particular brand are asked if they would like to join the brand’scommunity (best for aspirational brands).

- Users opt-in to allow the brand (via ShopSavvy) to discover other members orfans in close proximity. ShopSavvy could ‘pop’ a screen with details aboutnearby fans (even a chat window). Distance could be set to 10 meters to 10kilometers).

- Brand could send location aware alerts whenever ‘fan’ entered a particular mallor walked near a store; offering a special offer, discount or additional informationrelevant to the consumer.

IdeasReflexive pricing

What if a retailer could alter their price based on a customerslocation, mode and demographic? ShopSavvy allows retailers to‘know’ where potential customers are, who they are and whatinformation they are receiving.

- Retailer X knows that Bob is in Retailer Y’s store. Retailer X knows Bob earns$80K per year and has no kids. Bob scans a plasma TV. Retailer X knows thatRetailer Y’s price will show up $10 more than their price. Retailer X knows thatRetailer Y’s store is less than 1 mile away. Retailer X wants Bob’s business, butrealizes that ten dollars isn’t enough of a savings to get Bob to drive a mile.Retailer X decides to deliver Bob an instant savings of $150 with a timer - comewithin an hour to get this ‘Special Price’.

- Offer could be embeded with map, timer, etc…

IdeasAdded value with expertise

Why not offer mobile users FREE information about the productsthey are scanning? Tightly integrate that information around yourbrand.

- Retailers and/or manufacturers can offer third-party or paid product reviews andrelated information.

- Content can be text, picture, audio or video based

- Provide immediate connect to consumers in buying mode via instant text chat oreven telephonic connections (chat is less intrusive).

- Offer related items such as warranties, cables and service.

- Why not offer instant purchase options, loyalty card integration and in-storepickup too?

IdeasConsumer generated sales

Why not allow consumers to determine what should be on sale?- Retailer could set a certain number of items as ‘ShopSavvy Deals’ in the store

based on location, time of day or any number of factors. Users who ‘found’them could then accept the offer and then move the offer to another item in thestore. The next consumer to scan the other item would be able to accept theoffer and then set the next sale item. Lots of PR for very few actual deals.

- Manufacturers could offer a similar deal within the context of a coupon or arebate. Users would be allowed to move the offer from item to item within thesame manufactures product line.

IdeasBranded user generated conversation

Consumers are already using ShopSavvy to shop. Why not allowconsumers to interact based on their prior activity?

- Build branded chat conduits between users. Bob scanned a plasma TV last

week, this week Jill is scanning that same plasma TV. ShopSavvy could

connect the two via a branded chat session to allow Bob to share his experience

with Jill and for Jill to ask questions of Bob. Brand could insert a third-party - i.e.

expert into the conversation if it wished.

- Chat room could be permanent and allow multiple online and offline

conversations. Continued conversations could continue long after chat conduit

was closed. Function would be similar to IRC chat, but easier to use and, of

course, branded.

IdeasOpt-in rebate, coupon and warranty offers

Offer users the ability to opt-in to receive rebates, coupons and

warranty offers via the application and via email.

- User would scan item, ShopSavvy could ask user if he wanted to see if there was

a coupon or rebate offer. Opt-in would be for both on app and in email offers. If

there is an instant offer it could show up right away on the handset, if one was

later found we could email it at a later time. Great way to increase opt-in rates

(i.e. directly tied to an item, versus hey do you want special offers from Sony,

“no!”)

IdeasBranded or themed ShopSavvy

Allow users to brand or theme their installation of ShopSavvy.

- Each page within ShopSavvy could be ‘skinned’ or branded.

- We could build single-brand version of ShopSavvy or simply private label a full

or partial version of the application.

IdeasBuy now and in-store pickup

Retailers could offer ‘quickpay’ feature to their users on ShopSavvy

(integrated with Cardinal Commerce).

- Items from retailer would show up as ‘QuickPay’ offers allowing the user to click

the price, enter a pin and ‘buy-it-now’ for in-store pickup.

IdeasBranded Features (existing or new)

Offer users features that are branded by a retailer or manufacturer.

- Recommend a product to a friend (offers discount to friend and benefit to user)

- Price Alerts - 50% of ShopSavvy users create an use price alerts. Why not

sponsor them? Retailers could even review them to cause action. Look at

outstanding price alert UPCs and make offers.

- Wishlists - 90% of ShopSavvy users create an add products to wishlists. Why

not sponsor them? Bridal, Baby and Gift brands would be perfect.

- Find Deals - Allow user to hit a button for a specific retailer that shows all the

items that are the lowest price in the store. Loss leader finder.

Specific Ideas?Custom ideas for your brands . . .

Are your clients asking you for ideas around mobile advertising? Letus help, just tell us:

- who your clients are

- what they are trying to accomplish

- what resources they have (data, programs, etc).

We can then create some custom ideas for you to present.

ShopSavvy TeamStartup within a mature business

• Alexander Muse - Co-founder. Serial entrepreneur.

• Rylan Barnes - Co-founder and lead developer. Rylan

won Google ADC for ShopSavvy.

• Jason Hudgins - Co-founder. Jason was part of the

Google ADC winning team that build TuneWiki.

• The Hulk - actually, Architel provides IT, support, legal

and accounting staff as-needed. (just don’t make them angry…)

ShopSavvy has been incubated by Architel, a company owned byShopSavvy co-founder Alexander Muse. With 55 employees, networkoperations center and dedicated data center, Architel has helped theShopSavvy team stay lean and focused.

Alexander Muse Co-Founder, Big in Japan Inc. amuse@biggu.com 1+214.550.2003 Website: http://biggu.com Blog: http://texasstartupblog.com Twitter: http://twitter.com/amuse