We connect our city !and mobilize it

Government procedures implicates a lot of time !

The problemsWe live daily @ our city

Most of people does not recognize their government

nor institutions !

The city offers many events daily, it's quite complicated to know them all !

Information on the internet flows to global. There is not a localized

network !

SMEs find hard to position their brands ahead transnationals !

A lot of the touristic information online depend on the government

to be published!!

The Statistics

25.1% Of the people who made government procedures in 2011 made it through auxiliary media and offers of electronic government!

50.8% 49.2%

49.2 % of people deals with trouble to get their government procedures

done!

22.9%

77.1%

77.1% of the trouble we're cause for “service

barriers”!

7.5%

92.5%

92% of these persons would prefer less formats

and requires!

Service barriers asymmetries of information ICTs problems

9.8

47.7

77.1

The problems people deal with when they make their government procedures!

Very satisfied Satisfied Unsatisfied Very Unsatisfied

3.212.6

75.9

8.2

Percentage of satisfaction when they do government procedures !

All this statistics are based on the media research by INEGI in 2011

Local Business in Mexico

97% of enterprises in

Mexico are!

SMEs

79%They generate!!!!of all the country’s work offer

90%They do not count with financial protection!!!!or the backup to make a good advertising campaign

65%!!!!are family business!

83%SMEs generate!!!!of GDP National

90%SMEs represent!!!!of private sector

Only in Queretaro 3,500 small business were found in 2013. Their investment was about 30-70 thousand pesos. 90% broke

9of10 jobs are generated by!

SMEs 3 M In Mexico there are almost

of!

SMEs49.0% 51.0%

51% of the public resources comes from SMEs

Source: Consejo de la Comunicación A.C.

Technological Opportunities

200 MTwitter users

600 MFacebook users

30 Musers in Mexico with growing

tendency to buy online

80 Mmobile phones in Mexico

In 2015 mobile phones will be more used than computers to access internet!

In 2016 there will be 80 M Mexicans with access to internet

In 2000 there were 3 MIn 2012 it got to 50 M!In 2016 there will be 300 M Latin people with access to internet !!

Source: Consejo de la Comunicación A.C.

Crisis has diminished publicitary investment in every media except from the internet, where has grown almost 5% since 2009!

!

“It will be not enough to have a web site, we require a site to interact with users, keep contact with them" !

Vázquez Gómez y Tuñón Velázquez” Grupo Vink Consultants.!

SMEs who not uses ICTs lose from 10 to 30 % of their potential increases!

Research developed by PROMPyme, 2005

Consejo de la Comunicación A.C.

CommunicationThe big problem

A

BA + B = C

?

Frictions in most relationships, at all levels, are due to simple communication problems

!!

At Eseety we create communication filters that are efficient for every sector of the

community.!

With simple solutions!

NGOs Companies!

Government! People!

Internet is Today’s Universal Language!

Team

Roxana Romero!CEO!

Aurora Villeda!COO!

Oscar Netzahual!CCD!

Oliverio Juárez!CFO!

Silverio Paredes!CTO!

Advisor! Investor! Allies!

H. Cámara de Diputados Assistant !!ISSSTE Tlaxcala Head of Office !Social Service

Secretaría de Desarrollo Económico Tlaxcala Head of Department!!Yo Amo Tlaxcala A.C. Director

The Youth Magazine Editor!!Mov. Nacional de Jóvenes Competitivos A.C. Assistant Design Department

Grupo GARSOF Founder!!DSS México S.A. de C.V. Solutions Architect in Financial Planning

COPARMEX Tlaxcala Counselor!!Aspel de México S.A. de C.V. Systems Implementor

Tlaxcala

WE WANT TO CHANGE THE WORLDThe language also started being an idea

Where we’ll !go for dinner?

I need !a locksmith!

I Have to !call the Mayor!

Which events will be !for the weekend?

Let’s travel the next week, !what options do we have?

We have to announce !our Health Campaign!

I need publicity for !my personal business

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Where may be !an Italian Restaurant?