Techfest 2015

WEARETHEFAIR.COM@WEARETHEFAIR

NICK MORGAN CEO, THE FAIR

TECHFEST 2015THE FAIR

“The events industry has a reputation for being slow on the uptake when it comes

to new technology”

TECHFEST 2015

A recent report from Events Are Great Britain states that the UK’s event industry contributes £39.1 billion to the UK’s economy

• Conferences and meetings – £19.9 billion• Exhibitions and trade fairs – £11 billion• Sporting events – £2.3 billion• Music events – £1.3 billion• Incentive travel and performance improvement – £1.2 billion• Corporate hospitality and corporate events – £1.2 billion• Outdoor events – £1.1 billion• Festivals and cultural events – £1.1 billion

TECHFEST 2015

The festival and experiential industries are at the forefront of embracing event tech & enhancing the customer experience

TECHFEST 2015

TECHFEST 2015

• Audience change• Behavioural change • Value exchange• Sponsorship/brand partnership• Competitive market• Revenue

TECHFEST 2015WHY INVEST IN TECH?

TEMPORARY TOWNS

TECHFEST 2015FESTIVALS

CAN EVENT TECH HELP?

TECHFEST 2015COMMON PROBLEMS

TECHFEST 2015GOING CASHLESS

RFID

TECHFEST 2015GOING CASHLESS

TECHFEST 2015

BIOMETRICS

GOING CASHLESS

TECHFEST 2015

FACIAL RECOGNITION

GOING CASHLESS

CLOUD-BASED MANAGEMENT TOOLS

ARTISTS CONTRACTORS

ACCREDITATION

SITE MANAGEMENT HEALTH & SAFETY

TRADERS

TECHFEST 2015THE END OF THE LEVER ARCH?

HOSPITALITY

ACCOMMODATION & TRANSPORT

RADIO ALLOCATION

TIMINGS CATERING

STAGE PLANNING

“Generating the most shared experiences on the planet”

TECHFEST 2015LIVE EVENTS

TECHFEST 2015BRANDS DO IT SO WELL...

• 1 in 10 people attended a festival in 2014, with an even higher rate for millennials at 1 in 5.

• 75% of the social conversation surrounding festivals is from millennials aged 17 -34

TECHFEST 2015SO WHY CAN’T WE?

SO WHY CAN’T WE? TECHFEST 2015

TECHFEST 2015APPS - A ONE STOP SHOP

• Know your audience• Adoption of tech more evident in last few years• There are pitfalls if not properly planned• Increased revenue streams• Adoption & proper integration enhances CX

So...• Follow developments in the festival and experiential industries• Build your tech developer network• Use experts to ensure full and successful integration• Look to sponsors & brand partners for support

TECHFEST 2015KEY LEARNING

QUESTIONS?

TECHFEST 2015

Nick MorganGROUP CEO

N.MORGAN@BCGUK.COM07973 31553842-46 PRINCELET STREET | LONDON E1 5LP

WEARETHEFAIR.COM@WEARETHEFAIR