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Feed services (russian)

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  • 1. AdWords API Workshops All rights reserved

2. Feed Services Feeds AdWords APIAdam Ohren, Google Inc. Danial Klimkin, Google Inc. AdWords API Workshops All rights reserved 3. AdWords API Workshops All rights reserved 4. AdWords API Workshops All rights reserved 5. (Feed)? Feed Sitelinks (. ) Call extensions ( ) App extensions ( )AdWords API Workshops All rights reservedAttr1Attr2Attr3Item1Val1Val2Val3Item2Val4Val5Val6 6. Feed AdWords API Workshops All rights reservedAttr1Attr2Attr3Item1Val1Val2Val3Item2Val4Val5Val6 7. (1/2) FeedFeedAttributeFeedItemFeedItemAttributeValueAdWords API Workshops All rights reserved 8. (2/2)Ad ExtensionAdWords API Workshops All rights reserved 9. DataAdWords API Workshops All rights reservedExtension TypeAd Extensions 10. Feed Services API FeedService FeedItem Service FeedMapping Service CampaignFeed Service AdGroupFeed ServiceAdWords API Workshops All rights reserved 11. AdWords API Workshops All rights reserved 12. 1. 2. 3. AdWords API Workshops All rights reserved 13. ... ...... !FeedServiceFeed FeedAttributeFeedItemServiceFeedItem FeedItemAttributeFeedMappingServiceFeedMappingAdWords API Workshops All rights reserved 14. AdWords API Workshops All rights reserved 15. 1. Feed a. 2. (FeedAttributes) a. b. 3. FeedService.mutate(ADD op)AdWords API Workshops All rights reserved 16. () ()AdWords API Workshops All rights reserved 17. 1. FeedItem a. ID 2. FeedItemAttributeValues a. ID feedAttributeId b. value3. FeedItemService.mutate(ADD op)AdWords API Workshops All rights reserved 18. , , AdWords API Workshops All rights reserved 19. 1. FeedMapping a. ID Feed b. placeholderType2. AttributeFieldMappings a. feedAttributeId b. fieldId3. FeedMappingService.mutate(ADD op) AdWords API Workshops All rights reserved 20. AdWords API Workshops All rights reserved 21. Feed FeedItem FeedItem FeedItem FeedItem FeedItem FeedItem FeedItem FeedItem FeedItemAdWords API Workshops All rights reserved 22. Feed FeedItemmatchingFunctionFeedItemCampaignFeedCampaignAdGroupFeedAdGroupFeedItem FeedItem FeedItem FeedItem FeedItem FeedItem FeedItemAdWords API Workshops All rights reservedmatchingFunction 23. FeedItem (matchingFunction)AdWords API Workshops All rights reserved 24. 1. CampaignFeed a. feedId b. campaignId c. placeholderTypes2. a. (operator) b. (operands)3. CampaignFeed.mutate (ADD op) AdWords API Workshops All rights reserved 25. (Matching Functions) Feed FeedItem FeedItem FeedItemmatchingFunctionCampaignFeedCampaignAdGroupFeedAdGroupFeedItemId IN (id1, id2, )FeedItem FeedItem FeedItem FeedItem FeedItem FeedItemAdWords API Workshops All rights reservedmatchingFunction FeedItemId IN (idA, idB, ) 26. (Matching Functions) FeedCampaign / AdGroupFeedItemId IN (6435602, 6436202) AdWords API Workshops All rights reserved 27. AdWords API Workshops All rights reserved 28. Feeds Ad Extensions Performance Report DomainInfo Location LocationSync Sitelinks Mobile InAppLinkAdWords API Workshops All rights reservedPlaceholder Feed Item Report Sitelinks Mobile InAppLink 29. Placeholder Feed Item Report FeedItem PlaceholderType Ad extension type Sitelink Call AppAdWords API Workshops All rights reserved 30. AdWords API Workshops All rights reserved 31. ADWORDS Feeds : Main sitelink feed Main phone number feed Main app feed Feed.origin = ADWORDS FeedAttributes () AdWords API Workshops All rights reserved 32. Feed.origin = USER FeedAttributes () AdWords API Workshops All rights reserved 33. FeedItemAdWords API Workshops All rights reservedVS ID 34. CampaignFeed / AdGroupFeed PlaceholderType FeedAttributes Feed.SET FeedItemIds matchingFunctions 20 ADWORDS APIAdWords API Workshops All rights reserved 35. AdWords API Workshops All rights reserved 36. Use The Code, Luke! : https://developers.google.com/adwords/api/docs/clientlibraries , ! SiteLinks , AdWords API Workshops All rights reserved 37. PLACEHOLDERs -- ? , . : PLACEHOLDER_SITELINKS = 1; PLACEHOLDER_CALL = 2; ... PLACEHOLDER_FIELD_CALL_ONLY = 4; : https://developers.google.com/adwords/api/docs/appendix/placeholders AdWords API Workshops All rights reserved 38. placeholder : Sitelink:Text, URL (up to 6 pairs) Call or : Phone Number, Country Code, isCallTracking, Mobile : isCallOnly, Conversion Duration Threshold App: Store, Id, Link Text, URLAdWords API Workshops All rights reserved 39. , SiteLink.AdWords API Workshops All rights reserved 40. : FeedAttribute textAttribute = new FeedAttribute(); textAttribute.setType(FeedAttributeType.STRING); textAttribute.setName("Link Text");: FeedAttribute numberAttribute = new FeedAttribute(); numberAttribute.setType(FeedAttributeType.STRING); numberAttribute.setName("Phone Number");AdWords API Workshops All rights reserved 41. FeedAttributeType: FeedAttribute iCOAttribute = new FeedAttribute(); iCOAttribute.setType(FeedAttributeType.BOOLEAN); iCOAttribute.setName("Is Call Only");AdWords API Workshops All rights reserved 42. AttributeId : Feed savedFeed = result.getValue()[0]; // a new FeedReturnValue callData.callFeedId = savedFeed.getId(); // a data holder object FeedAttribute[] savedAttributes = savedFeed.getAttributes(); callData.numberFeedAttributeId = savedAttributes[0].getId(); callData.ccFeedAttributeId = savedAttributes[1].getId(); callData.iCTFeedAttributeId = savedAttributes[2].getId(); ...// other Attribute linesAdWords API Workshops All rights reserved 43. Guide & Reference https://developers.google.com/adwords/api/docs/guides/feed-services https://developers.google.com/adwords/api/docs/appendix/placeholders https://developers.google.com/adwords/api/docs/appendix/feed-errors https://developers.google.com/adwords/api/docs/clientlibraries AdWords API Workshops All rights reserved 44. ?AdWords API Workshops All rights reserved 45. AdWords API Workshops All rights reserved

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