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Formation à la vente
Confidential
Le marché de la téléphonie
Market Indicator –April 2011– MU France
OS MARKET SHARE – Sales Volume (%)
jul-10 aug-10 sept-10 oct-10 nov-10 déc-10 janv-11 févr-11 mars-11 avr-11 mai-11 juin-11 july-110
5
10
15
20
25
30
35
40
45
50
3.22.3 2.8 2.8 2.9 2.5 2.7 2.7 2.5 2.4 2.2 2.3 2
18.117.2 17.2 16.6
15.513.9
12.811.6 11.7 11.3
9.37.7
6.4
1 1 1 1 1 1 1 1 1 1 1 0.4 0.2
28.2
24.9
21.620.7 19.9
24.4
27.1
21
18.5 18
20.2 20.7
17.6
14.8 15.316.2 16 15.8 16.3
15.1
17.2 17.3
15.113.4 12.8
13.9
22.3
26
32.5
36.6 36
3230.7
33.435.4
38.7
41.843.1
47.5
12.113.3
9.37.5
9.6 10.411.3
13.8 14.3 14.2 13.4 13.7 12.9
windows mobile symbian Palm IOSRIM Android Bada
Market Indicator –April 2011– MU France
MARKET SHARE – Android Smartphones only – Sales Volume (%)
jul-10 aug-10 sept-10 oct-10 nov-10 déc-10 janv-11 févr-11 mars-11 avr-11 mai-11 juin-11 july-110
10
20
30
40
50
60
70
35.3
43.9
57.4 56.3
47.1
38.636.1
33.8 34.3
38.9
49.3
58.3
63.1
25.823.2
18.1 17.1
28.3 28.7 28.626.8
24.327.1
21.6
17.6
14.7
19.417.1
11.2 11.914.5
20.622
25.4 25.8
21.7
17.8
12.710.4
1 1 1
5.4
2.45 5.8 6.1
7.5
3.1 2.5 2.2 2.6
11.39.2
7.7 6.6 5.5 4.9 4.7 4.4 3.74.9 4.5 4.7 3.83.2
2 2 2 1.5 1.5 2 2 2 2.2 3.2 2.8 2.52.9 2 1 1 0 0 0 0 0 0 0 0 0
Samsung SEMC HTC Motorola LG ACER HUAWEI
Ce qu’il faut savoir sur
Android
Android: Système d’exploitation ouvert, conçu pour des smartphones et développé par Google.
Ouvert = accessible aux constructeurs et aux développeurs d’applications.
350 000 applications disponibles sur Android Market*
La meilleure navigation sur internet mobile conçue par le leader d’Internet
Tous les services google : Gmail, Maps, Youtube, Gtalk, Picasa…
Qu’est ce que c’est Androïd ?
*Source : Androlib - Juillet 2010
OUVERTDes
applications variées et en
quantité
EVOLUTIFAndroïd améliore l’OS à
chaque nouvelle version
RAPIDELUDIQU
ENavigation
internet optimale
Multi-tâches
La meilleure expérience utilisateur
Confidential
2.0/2.1: Eclair: -emails pro
-Google navigation- HTML5 Support
- Synchronisation avec Outlook possible uniquement via une
application
1.0
1.6: Donut
2.2: Froyo:-rapidité
-support du flash
2.3: Gingerbread
1.5: Cupcake
Androïd évolue
the most entertaining smartphonesthe most entertaining smartphonesthe most entertaining smartphones
THE LEADERS
SMARTPHONE ENTERTAINMENT
Design
+
DIFFERENTIATING WITH SONY
XPERIA Mini et mini Pro THE XPERIA COMPACT TOUCH & TEXTING
HD720p video recording and DLNA®
Super vivid and bright 3“
Reality Display with Mobile BRAVIA® Engine
Xperia Mini
Latest Android for smartphones
All smartphone fundamentals
One-hand touch
Super easy to useMore dynamic curvesand morphing surfaces Mineral glass multi touch display
Xperia™ Compact | Smultron
Back
Dimensions & Weight
• Weight 97g
Length88
Width 52
Thinness 16
Kit Content**• 1200 mAh removable battery • USB cable• Stereo Headset• User Guide• 2GB SD card with e-manual, pre-
loaded PC suite & SONY MediaGo™
Imaging & video• 5 MP AF• 16x Digital Zoom• Flash/Pulsed LED• Sony Ericsson camera UI• Face Recognition & Tracking in
video recording• Auto Focus (AF) with continuous AF
in video mode• Front-facing camera for snapshots
and video-chat
Display experience• Reality Display featuring Mobile
Bravia engine with clear black• 3.0” HVGA (480 x 320) with 16M
colors • Capacitive multi-touch• Scratch-resistant mineral glass
Services & Applications• Timescape™• Mediascape• Google Mobile Suite & Android
Marketplace*• SONY Qriocity video service &
PlayNow™ arena content & apps*
Position in Portfolio• Xperia™ Mini
Connectivity• Tri-band HSPA/Quad-Band EDGE• WiFi 802.11 b/g/n & dlna®• aGPS for geo-tagging and LBS• Bluetooth® 2.1 (BT stereo A2DP)• MicroUSB OTG
Design• Unique compact one-hand design• Precision seamless glass front• Human curvature
Audio experience• Built-in 3.5mm headset connector• Mono speakers• X.Loud audio enhancement• Stereo audio recording• Noise suppression
*depending on local availability ** kit content may vary for different markets or channels
Xperia Mini Specifications
Xperia Mini
Xperia Mini Pro
Latest Android for Smartphones
All smartphone fundamentals
More dynamic curvesand morphing surfaces Mineral glass multi touch display
Best in class keyboard
HD720p video recording and DNLA®
Super vivid and bright 3“
Reality Display with Mobile BRAVIA® Engine
Xperia™ Compact | Mango
Back *depending on local availability ** kit content may vary for different markets or channels
Dimensions & Weight
• Weight TBI
Length92
Width 53
Thinness 18
Kit Content**• 1200 mAh removable battery • USB cable• Stereo Headset• User Guide• 2GB SD card with e-manual, pre-
loaded PC suite & SONY MediaGo™
Imaging & video• 5 MP AF• 16x Digital Zoom• Flash/Pulsed LED• Sony Ericsson camera UI• Face Recognition & Tracking in
video recording• Auto Focus (AF) with continuous AF
in video mode• Front-facing camera for snapshots
and video-chat
Display experience• Reality Display featuring Mobile
Bravia engine with clear black• 3.0” HVGA (480 x 320) with 16M
colors • Capacitive multi-touch• Scratch-resistant mineral glass
Services & Applications• Timescape™• Mediascape• Google Mobile Suite & Android
Marketplace*• SONY Qriocity video service &
PlayNow™ arena content & apps*• Smart slider• Text to action
Position in Portfolio• Xperia™ Mini
Connectivity• Tri-band HSPA/Quad-Band EDGE• WiFi 802.11 b/g/n & dlna®• aGPS for geo-tagging and LBS• Bluetooth® 2.1 (BT stereo A2DP)• MicroUSB OTG
Design• Great 4x11 QWERTY keyboard• Precision seamless glass front• Human curvature
Audio experience• Built-in 3.5mm headset connector• Mono speakers• X.Loud audio enhancement• Stereo audio recording
Xperia Mini Pro Specifications
Xperia Mini Pro
Xperia Kyno THE XPERIA COMPACT TOUCH & TEXTING
Enregistrez en HD
Reality Display
Visualisez vos vidéos sur votre TV
Xperia Kyno
Back
Xperia Kyno Specifications
Dimensions & Weight
• Weight 126g
Length116
Width 57
Thinness 13
Kit Content**• 1500 mAh removable battery • USB charger and cable• 8GB SD card • Stereo Headset• User Guide
Imaging & video• 8 MP AF with Exmor• 16x Digital Zoom• HDMI-out• HD Video recording (720p/30fps)
with stereo audio recording• Pulsed LED• Face Recognition & Tracking in
video recording• Continuous AF in video mode• Front facing camera for snapshots
and video chat
Display experience• Reality Display with Mobile Bravia
engine• 3.7” FWVGA (854pixel x 480pixel)
with 16M colors • Capacitive multi-touch• Scratch-resistant mineral glass
Services & Applications• Timescape™• Mediascape• Pre-installed specific apps like
Friends app, IM, Picasa …• SE TrackID™• Google Mobile Suite & Android
Marketplace*• SONY Qriocity video service &
PlayNow™
Position in Portfolio• Xperia™ Performance
Connectivity• Tri-band HSPA/Quad-Band EDGE• WiFi 11 b/g & DLNA®• aGPS for geo-tagging and LBS• Bluetooth® 2.1 (BT stereo A2DP)• MicroUSB OTG• HDMI (type D)
Design• Iconic design, evolution of Vivaz’s
human curvature design language.
Audio experience• Built-in 3.5mm audio connector• Stereo speakers• Stereo audio recording• Noise suppression
Xperia Kyno RTL 2011w13
Xperia™ Performance | Haida
Xperia Kyno V
3D Sweep panorama
Sweep panoramaMulti-angle
3D viewConnect through HDMIand see it in 3D
*3D Sweep Panorama technology from Sony.Viewing of 3D images requires a 3D TV. Pls refer to live sample to see correct version of the white color
3D viewSwing the phone left and right to view multi angle photos in 3D-feel!
Orientation du produit: RENOUVELLEMENT
4.2”
Écran 4,2’’
Multipoints
Xperia ARC THE XPERIA COMPACT TOUCH & TEXTING
Xperia Arc THE XPERIA COMPACT TOUCH & TEXTING
Xperia ARC
Back
Dimensions & Weight
• Weight TBI
Length125
Width 62,5
Thinness 8,7-10,9 (curves)
Kit Content**• 1500 mA user removable battery • USB cable• Stereo Headset• User Guide A7 • Charger
Imaging & video• 8.1 MP AF with Exmor R• x16 Digital Zoom• HD Video recording (720p/30fps) w
stereo audio recording support• Pulsed LED• Face Recognition & Tracking in
video recording
Display experience• 4.2” FWVGA (854x480) Capacitive
display • Super vivid display featuring Mobile
Bravia engine• Capacitive multi-touch• Scratch resistant mineral glass• 16 Million display color
Services & Applications• Plug-in support via Timescape™• Application storefront w/Mediascape• Desktop widget support• Google Mobile Suite & Android
Marketplace*• SONY Qriocity video service &
PlayNow™ arena content & apps*
Position in Portfolio• Xperia™ Premium
Connectivity• Tri-band HSPA/Quad-Band EDGE• WiFi 802.11 b/g• aGPS• BT 2.1 (A2DP)• MicroUSB OTG (TBD)• DLNA® certified• HDMI (type D)
Design• Ultra-slim curvature design
Audio experience• Built-in 3.5mm headset connector
(with adaptor)• Noise suppression• Stereo audio recording support
Xperia ARC Specifications
Arc S
Xperia™ Premium | Ayame
3D Sweep panorama
3D viewConnect through HDMIand see it in 3D
White
And developers have embraced the new platformAnd developers have embraced the new platform
XPERIA PLAY
NOVEMBRE: TELECHARGEMENT GRATUIT DE FIFA 12
POUR LES POSSESSEURS DE XPERIA PLAY
NOEL: PROPOSITION A 69-49 EUROS EN FORFAIT
BLOQUE
Sleek and irresistibly elegant
Xperia Ray
9,6 mm slim
Premium metal frame
Clear black front withno-air-gap display
Xperia™ Compact | Urushi
Xperia Ray
Latest Android for SmartphonesAll smartphone fundamentals
Xperia™ Compact | Urushi
Fantastic feel with premium materials
Reality Display with Mobile BRAVIA® Engine Clear black front
8.1 MP Camera with Exmor R™ for mobile
3D Sweep Panorama images
Sleek Elegance9,6 mm slim
Champagne
Xperia Ray
Please note that these colors are not yet confirmed as final
Black Pink
Xperia™ Compact | Urushi
Dimensions & Weight
• Weight 100g
Length111
Width 53
Thinness 9.6
Kit Content**• 1500 mAh battery• Charger• USB cable• Stereo Headset• User Guide• 4GB SD card with e-manual, pre-loaded
PC suite & SONY MediaGo™
Imaging & video• 8.1 MP AF with Exmor R™
for mobile• Torch LED• Sony Ericsson camera UI• Face detection & Tracking in video
recording• Auto Focus (AF) with continuous AF
in video mode• Front-facing camera(VGA) for
snapshots and video-chat
Display experience• Clear black front and Reality Display
with Mobile BRAVIA® Engine• 3.3” FWVGA with 16M colors • Capacitive multi-touch
Services & Applications• Easy power management• Timescape™• Google Mobile Suite & Android
Marketplace*• Qriocity and PlayNow™ arena
content & apps* TBD
Position in Portfolio• Xperia™ Compact
Connectivity• Tri-band HSPA/Quad-Band EDGE• WiFi 802.11 b/g/n• DLNA®• aGPS for geo-tagging and LBS• Bluetooth® 2.1 (BT stereo A2DP)• MicroUSB
Design• Compact slim design• Real metal part, Premium design.• Cool and stylish full black front panel
design
Audio experience• Built-in 3.5mm headset connector• Mono speakers• Stereo audio recording• Dual mic • xLOUD™
*depending on local availability ** kit content may vary for different markets or channels
Xperia Ray– specifications
Xperia™ Compact | Urushi
Campagne Xperia Ray
2.5 Millions €
Cible femmes 25-49 ans
Octobre
Presse féminine et web
Xperia Active
Xperia™ compact | Satsuma
LE SMARTPHONE ANDROIDULTRA RESISTANT
Xperia Active
Latest Android for smartphoneAll smartphone fundamentals
Xperia™ compact | Satsuma
Dustproof and waterrestistant (IPx7)
Mineral glass and wet finger tracking
Exchangable covers to match every day of the week.
Your personal trainer and entertainer
Pre-installed sports app‘s
Barometer
Compass
ANT+
Great entertainment
HD720p Video recording
Reality Display with Mobile BRAVIA® Engine
5 MP AF Camera with photoflash
Your personal trainer, tougher than the rest!
Xperia Active
Xperia™ compact | Satsuma
ANT+
Barometer
Compass and navigation services
Pre-installed sports app‘s
Kit Content**• 1200 mAh removable battery • USB cable• User Guide• 2 GB SD card with e-manual, pre-
loaded PC suite & SONY MediaGo™• Strap• Sport Stereo Headset• Changeable cover• Arm case
Dimensions & Weight
• Weight 100g
Length92
Width 56
Thinness 16
Imaging & video• 5 MP AF with flash LED• 16x digital zoom • HD Video recording (720/30fps) with
stereo audio recording. • Face Recognition & Tracking in
video recording• Auto Focus (AF) with continuous AF
in video mode• 3D Sweep Panorama
Display experience• Reality Display with Mobile
BRAVIA® engine • No air-gap display• 3.0” HVGA with 16M colors • Capacitive multi-touch• Optimized for wet finger tracking
Services & Applications• Sport applications (TBD)• Timescape™• Google Mobile Suite & Android
Marketplace*• SONY Qriocity video service &
PlayNow™ arena content & apps* TBD
Position in Portfolio• First true smartphone for an active
lifestyle• Xperia™ compact
Connectivity• Tri-band HSPA/Quad-Band EDGE• WiFi 802.11 b/g/n & dlna®• aGPS for geo-tagging and LBS• Bluetooth® 2.1 (BT stereo A2DP)• MicroUSB• ANT+• Pressure sensor
Design• Premium outdoor design.• Optimized for a sporty lifestyle.• Perfect size for your pocket or your arm• Compact slim one-hand design• For every moment - Changeable covers
Audio experience• Built-in 3.5mm headset connector• Mono speakers• Dual mic • Stereo audio recording • Noise suppression• xLOUD™ Audio Enhancement
*depending on local availability ** kit content may vary for different markets or channels
Xperia™ compact | Satsuma
Xperia Active– specifications
Xperia Live with Walkman
Essentials | Coconut
The first
Walkman™smartphone
Xperia Live with Walkman
Latest Android for smartphones All smartphone fundamentals
Essentials | Coconut
Capture and share
• 5 MP AF camera
• HD 720p
Lively Walkman™ UX
• Stereo speakers and headset• Dedicated Walkman™ key and illumination• xLOUD™ loudness enhancement
Music x Online
• Like your music• Discover friends media
• Explore more• Identify your music
Sophisticated Walkman™ Design• Creating premium feeling by
combining dynamic curves with high gloss finishing and mineral glass on the top
Xperia Live with WalkmanRTL Colors
Essentials | Coconut
White Black
Xperia Live with Walkman
*depending on local availability ** kit content may vary for different markets or channels
Essentials | Coconut
• HSPA 900/2100 + EDGE• HSPA 850/1900/2100 + EDGE• aGPS • WiFi• Micro USB + 3.5 mm AVP • Bluetooth• Flight mode
Dimensions & Weight
Length106
Width 56.5
Thinness 14,2
Kit Content**• Battery 1200 mAh• Charger• USB cable• Stereo headset• 2GB Micro SD card (tbd)
Imaging & video• 5 MP AF camera• 720p HD recording• 30 FPS video recoding MPEG4• 8x Digital Zoom• Camera light
Display experience• 3.2“ HVGA Capacative LCD
Services & Applications
Position in Portfolio• Essentials
Connectivity
Design• Creating premium feeling by
combining dynamic curves with high gloss finishing and mineral glass on the top
Audio experience• xLOUD™ • Stereo speaker
• SONY Qriocity & PlayNow™ arena content & apps*
• Walkman™ player and theme• Infinite button• PlayNow™• TrackID™• Timescape™• SEMC User services• FOTA/R2R• Video streaming• RSS Feeds• Virtual QWERTY• HW Motion sensor
C’EST NOTRE ANNIVERSAIRE,C’EST VOUS QUI ALLEZ ETRE GATES
Essentials
Essentials
EssentialsInspired by Xperia™. Delivered with choice
Essentials | Inspired by Xperia™
* All visualization of the UI are showing UX intentions only
TXT
Shijia
TXT Pro
Longyan
Playful ChatWalkman™
TXT Chat a lot, save a lot
Essentials | Mugua
black
TXT RTL colors
bluewhite pink
Essentials | Mugua
TXT – Specification
Dimensions & Weight
• Weight tbd
Length108 mm
Width 60.4 mm
Thinness 14.3 mm
Kit Content**• BST-43 (1,000mAh) • Charger – Kermit
Imaging & video• 3.2 MP FF• QVGA video recording 15fps
Display experience• 2.6” QVGA display
Services & Applications• Friends application• SNS: Facebook, Twitter, Orkut• Email: Yahoo mail, Gmail• IM: Facebook chatting via eBuddy
solution, Google talk (tbc)• Roadsync• Multimedia: Picassa, YouTube• TrackID™, PlayNow™ arena*, MediaGo™• Google Map
Position in Portfolio• Essentials – Playful Chat
Connectivity• Quad-Band EDGE• WiFi 802.11 b/g• Bluetooth® 2.1 (w/EDR)• Micro USB
Audio experience• Built-in 3.5mm headset connector• Mono speaker• FM radio
Design• Typing expert• Playful design
*depending on local availability ** kit content may vary for different markets or channels
Essentials | Mugua
Playful chat - playful designIrresistible to chat
TXT PRO PLAYFUL CHAT
CompacitéÉcran 3” WQVGAMenu “4coins” personnalisable
Point Clés
Petit format, grandes possibilités
Il tient dans votre poche.Un design inspiré de la gamme Xperia™
TXT PRO PLAYFUL CHAT
Back
Dimensions & Weight
• Weight 109g
Length93.4mm
Width 52mm
Thinness 18mm
Kit Content**• BST-43 (1,000mAh) • Charger - Nikola EP800• 1m USB cable - Ahab
Imaging & video• 3.2 MP FF• x2 Digital Zoom• Video codec:H263 - QVGA - 15fps• Audio codec: AAC - 32kbps
Display experience• 3” WQVGA 240x400• Capacitive single-touch• Touch UI with 4 corner UI /support
landscape mode
Services & Applications• Friends application• TrackID™, PlayNow™ arena*,
MediaGo™• SNS: Facebook/Twitter/Orkut• Email (IMAP/POP3): Yahoo mail,
Gmail• IM: Google talk (MSN/Facebook
chatting via E-buddy solution)• Multimedia: Picasa, YouTube …
Position in Portfolio• Playful chat
Connectivity• Quad-Band EDGE• WiFi 802.11 b/g• Bluetooth® 2.1 (w/EDR)
Audio experience• Built-in 3.5mm headset conector
(PHF Ringo is for bundling option) • Mono speaker
Design• Playful design• Curved for natural fit, curvature for
comfortable hold
TXT PRO Specifications
TXT PRO RTL 2011Q3
